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ACE Hardware Cathedral City Celebrated Its Ribbon Cutting

The Greater Coachella Valley Chamber of Commerce, City Council, and the Cathedral City’s Economic Development Department were excited to welcome ACE Hardware as a brand new business to Cathedral City. Although the store has been open for several weeks during a “soft opening,” it officially celebrated its Ribbon Cutting Ceremony today among a crowd of supporters.

ACE Hardware Cathedral City recently renovated the former Fresh and Easy Grocery Store located at 30025 Date Palm Drive. As part of its opening, Owner Michael Reinhardt agreed to recruit employees from Cathedral City first and was one of the foremost businesses to participate in our new local hire program. So, do not be surprised when you walk into ACE Hardware and you come across a friendly neighbor ready to best serve you.

Additionally, the 14,000 square foot store is one of the largest footprints for ACE Hardware giving residents a local hometown option for all their home improvement needs. ACE Hardware stores offer a wide variety of paint, lawn and garden, tools, business supplies, local niche services and virtually anything you’ll ever need to fix, repair and maintain your home or business. And of course, Ace is most certainly the place with the helpful hardware folks!

Community is what ACE Hardware is all about and they were a sponsor of this past Easter Kidapalooza on April 1, 2018 in Downtown Cathedral City where 25,000 Easter Eggs were given away to kids.

For more information about ACE Hardware, go to the Ace Hardware website.

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“How to Finance Your Business” Video Courtesy of Cathedral City’s Economic Development Department

Thanks to a partnership with the City of Cathedral’s Economic Development Department, the Coachella Valley Economic Partnership (CVEP) and the U.S. Small Business Administration, a new video is available for you to learn how to finance your new or existing business venture.

One of the main obstacles for starting a new business or expanding a current business is to get the “seed money” necessary to purchase equipment, make tenant improvements, and buy inventory.  This video takes you into the classroom to learn from the experts on the process of getting a loan and government programs that can help in securing a loan.

The video is about an hour in length, but it allows you to stop, rewind, and fast forward to the parts you need to know the most.

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Palm Springs Ford Honored by the Sons’ of the American Revolution

The Coachella Valley Chapter of the Sons’ of the American Revolution (SAR) presented a Flag Certificate to Palm Springs Motors on Wednesday, April 4th. The certificate is presented to individuals, companies, and government agencies that fly the United States Flag for patriotic purposes only. Given that Palm Springs Motors consistently flies the largest flag in the Coachella Valley, the local Son’s of the American Revolution Chapter honored Palm Springs Motors in Cathedral City for their patriotism.

The Coachella Valley Son’s of the American Revolution Chapter were joined by and thanked City Officials including Mayor Stan Henry, Mayor Pro Tem Greg Pettis and Councilmember Shelley Kaplan for attending the Flag Presentation to Palm Spring Motors.

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What’s Developing Within Economic Development

Much progress has been made since our last update.  For those of you who were unable to attend the State of the City address, I have a little bad news, a little good news, and a lot of great news to share.

Lets get the bad news out of the way first.  You missed an incredible event.  Mayor Henry, Mayor Pro-Tem Pettis, Councilmembers Aguilar, Carnevale, and Kaplan described the accomplishments the City Council and City Staff have achieved over the few years.

Now, the good news.  You can watch the entire State of the City Address online. Simply go to:  We are also in the process of putting the State of the City recording up on our new website.

Now for a quick summary of the great news:

  • $100,000,000 has been, and soon will be invested in the City’s infrastructure in order to make our roads and bridges safer and smoother;
  • The very first portion of the exciting new CV Link multi-purpose trail has been completed in our City;
  • Agua Caliente Band of Cahuilla Indians is making progress on their plans for a new Downtown Cathedral City Casino;
  • CV Repertory Theater’s purchase of the Desert Cinemas theater, and the renovations which are already underway;
  • The progress we are making on two new hotels, and one new commercial project within Downtown;
  • The anticipated groundbreaking in June 2018 2.5 acre, $3m Downtown Amphitheater;
  • The hiring of a new Fire Battalion Chief, nine additional Firefighters/Paramedics, two additional Police Officers, one additional Code Enforcement Officer, and one additional Assistant Planner. With these additions to the Fire Department, each fire engine will now deploy on all calls with three firefighter/paramedics. This allows the fire engine first on scene of a structure fire to make immediate entry in order to begin saving lives without having to wait for additional units (a current OSHA mandate for all two-person fire engines);
  • A cumulative drop in Part 1 crime of 54% since 2011;
  • The fact that Cathedral City remains one of the safest cities in the Coachella Valley and has less than 7-minute response time to priority calls thanks to our dedicated Police Department;
  • The $17m renovation of the Doubletree Hotel and Resort; and
  • The construction of the $12m Staybridge Hotel.

Because there are so many more successes and developments, you really need to watch the full video online to completely understand.

Rather than taking a rest and celebrating these wins, the City Council and City Staff remain hard at work in order to build on our momentum. Just last night, the Economic Development Department rolled out the City’s new Economic Development Strategic Plan. This plan lays out how the Economic Development Department plans on achieving a number of goals for the City. Two of the biggest goals include:

1) Attracting new business, new development, and new investment to the City; and

2) Help support, grow, and retain the existing businesses.

Despite the Economic Development Department only having two full-time professionals on staff, our Department will achieve these goals by strengthening and leveraging strategic partnerships, and focusing on a combination of both near-term and long-term goals.  In subsequent articles we will go into more detail as to how we are contributing to our businesses, improving our economy, and, most importantly, improving the knowledge base of our community members.

Since knowledge is power, please routinely visit and bookmark our new Economic Development website On this website we offer a number of resources, to include information on the Coachella Valley Economic Partnership’s (“CVEP”) and the Small Business Administration’s (“SBA”) monthly bilingual workshops. These professional workshops discuss a variety of topics on both business and professional development.  The classes are offered beginning at 6pm on the second Thursday of each month, and are held at the Palm Springs Motors dealership. More information is available on our website. You can also check CVEP’s website (, as well as SBA’s website ( for other valuable free or low-cost services.

In future communications, we will keep you abreast of new real estate developments, resources, and other opportunities that will improve the City’s quality of life, property values, and economic activity.   All Cathedral City residents can help accelerate our economic development by making a commitment to “buy local” whenever possible and encouraging out-of-town guests to stay in one of our several hotels.  It makes economic “cents” for you to keep your tax dollars within the City and help fund local community services and programs.  Furthermore, there is no better testimonial for attracting future new businesses than to make sure that our existing businesses are prosperous examples for other potentially interested enterprises to follow.

Also, we need the community’s commitment to properly maintain residential and commercial properties. Routine maintenance lets others know the respect and appreciation we have for ourselves, our neighbors, and our community.  Property appearance is an important “selling point” when prospective homebuyers, businesses owners, and developers tour our City looking for the “perfect” location.

Please share with your friends and contacts the City’s dedicated websites and which highlights many of our community attributes.  As a team, we all play a part in the long-term success of the place in which we love to live, work, play and stay!

State of the City – Mayor Stan Henry

On Tuesday, March 20, 2018, Mayor Stan Henry provided the State of the City Address. Hosted by the Greater Coachella Valley Chamber of Commerce, this event provides information about the progress Cathedral City has made in the last three years.

You can view the State of the City video at:

State of the City – New Business Development

Wanting to know what’s happening in Cathedral City? Here is the video regarding new business development in Cathedral City presented by Councilmember John Aguilar at the 2018 State of the City.

State of the City – Public Safety

Did you know that in past several years Cathedral City has hired 9 additional firefighters / paramedics or that crime was reduced by 27% in the last year? Watch this video on public safety presented by Councilmember Mark Carnevale presented at the State of the City 2018:

State of the City – Investments in Infrastructure

Did you know that more than $100,000,000 has been dedicated to investments in infrastructure in Cathedral City? Take a look at the following video by Councilmember Shelley Kaplan presented at the State of the City 2018:

State of the City – Arts and Entertainment District

Do you know four anchors are the foundation to creating Cathedral City’s Arts and Entertainment District in its downtown? Watch this video presented by Mayor Pro Tem Greg Pettis presented at the State of the City 2018 to learn more:

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The State of Cathedral City is Bright, Hopeful, and Trendsetting

More than 200 attendees came to the DoubleTree Hotel in Cathedral City to listen and watch Mayor Stan Henry present the “State of the City” hosted by the Greater Coachella Valley Chamber of Commerce. A common theme from the guests who made up the roundtable discussions was how business-friendly Cathedral City was in opening their business. It was echoed from small business owners, developers, and large corporations.

The entire presentation will be available soon on video, but in the meantime, here are some photos and highlights from the presentations:

Downtown Development to be an Arts and Entertainment District:

In three years, the council has helped to create four anchors to turn Downtown Cathedral City into an Arts and Entertainment District.
1. The renovation of the Mary Pickford Theatre. The theater went through a complete renovation externally and internally with new captain chairs, new bathrooms, carpeting, and now, with new solar panels being installed, it will be the first motion picture theater in the country to be 100% sustainable.

2. The City applied for and received a $1.4 million dollar federal grant and matching funds from the City Urban Revitalization Corporation (C.U.R.C.) to build a $2.8 million amphitheater park next to the City’s parking structure. Construction of the park will begin in May. Along with the Festival Lawn, the new park will be used for festivals, concerts, art shows, food truck events, Shakespeare in the Park, and much more.

3. CVRep has taken ownership of the former Desert Cinemas building and has already started renovations to turn it into a LIVE performing arts theater. CVRep is the only playhouse in the Valley to possess a Small Professional Theater status with Actor’s Equity.

4. Agua Caliente Band of Cahuilla Indians are six months into a 24-month process of turning 13 acres of fee land at the corner of East Palm Canyon Drive and Date Palm Drive into tribal trust land. Tom Davis stated that they are currently moving forward with developing plans for the new casino, restaurants, and mixed-use commercial spaces. Once the land is in tribal trust, construction will begin shortly thereafter. In addition, thanks to the Tribe and C.U.R.C., a new fire station will be built to serve downtown and the south side of Cathedral City.

More than $100 Million Invested in Infrastructure

The Council has approved more than $100 million of investments for infrastructure through Cathedral City including new street resurfacing or reconstruction, three major bridge refurbishing or building (Date Palm Bridge, new Cathedral Canyon Bridge, and Ramon Road Bridge), the CV Link segments, new sidewalks, new way finding signs, and new parks. This is extremely important as government must invest in its public infrastructure to lure private developers.

Enhanced Public Safety

Fire Department:
1. Over the past several years with improved finances and federal grants, the City has hired 9 new firefighter–paramedics allocating for the first time in a long time, three firefighters on every fire unit. This allows each fire unit to immediately begin to extinguish a burning structure upon arrival. Previously, the fire unit of two firefighters would have to wait until another unit arrived on the scene.

2. Construction will begin later this year on a new Downtown fire station near the corner of Buddy Rogers Avenue and Date Palm Drive.

Police Department:
1. Hired two new police officers
2. Hired a new Deputy Police Chief
3. Hired a new Crime Analyst
4. Implemented a new Homeless Liaison
5. Implemented a new LGBT Community Liaison
6. Re-implemented motorcycle patrol units
7. Placed more officers on the streets
8. Engaged in community activities to connect with residents and business owners.

Results include a 27% drop in Part 1 Crimes from 2016 to 2017 and a less than 7-minute response time to all priority calls.
Code Compliance:

The City hired an additional code compliance officer to allow for weekend enforcement. A service not previously available. This helps with monitoring illegal garage sales, responding to noise complaints from residential neighborhoods, enforcing park use permits, as well as all conducting other normal code compliance matters.

New Business Development

The City has worked over the past several years to turn the tide on vacant commercial spaces with new restaurants, retailers, and the new Regency Theater. Highlights included the new Ace Hardware and Planet Fitness. Additionally, the City has been able to get several new businesses to agree to a Local Hire First Program where they attempt to recruit Cathedral City residents for employment first before seeking employees outside of the City.

The Crossings at I-10 and Bob Hope Drive:

This new 9-acre, freeway-oriented development is currently under construction at the southeast corner of Bob Hope Drive and Varner Road. It will be the first new project in the recently annexed area of Cathedral City. Major improvements include a 98-room Best Western Plus hotel, a McDonald’s, Starbucks, Taco Bell, and an Arco AM PM Fueling Center.

The Auto Center has made noteworthy progress. Highlights included:

1. Honda of the Desert finished it new façade for its sales and service center.
2. Shottenkirk Desert Lexus will build a new sales and service center next to Volkswagen on East Palm Canyon Drive.
3. Subaru expanded its footprint while Volvo moved to the newly renovated facility in the former Flooring Innovations space.
4. Mazda at Palm Springs Motors in Cathedral City will soon remodel its sales and service center following its neighbors, Ford and Lincoln.
5. College of the Desert is in its final stage of locating a suitable site for moving its Automotive Technology Center from its main campus in Palm Desert to Cathedral City.

Health and Wellness

1. The City was pleased to announce that Riverside University Health Systems will build a new comprehensive Family Care Clinic in Cathedral City. It will offer physical health care, behavioral health, OBGYN, pediatrics, dental care, physical therapy, and a workforce development center.

2. The first segment of the CV Link opened to much fanfare for the first 2.4 miles. The environmental pathway shall be used by runners, walkers, bicyclists, and neighborhood electric vehicles. Additional segments will be built linking the first segment to Downtown Cathedral City allowing a new path for future gaming, dining, and enjoying festivals and the arts.

Emerging Cannabis Industry

1. The Sunniva facility on Ramon Road is under construction and the first phase (325,000 square feet) will be fully leased out by November.

2. Atomic Budz, a cannabis retailer, stated that their January sales (the first month allowing recreational use sales) were 300% higher than December sales.

3. The first cannabis manufacturing facility will open soon on Summit Drive in the City’s light industrial zone with additional sites opening later this year.

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