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What’s Developing Within Economic Development

Opening and operating a business can be a rewarding, but daunting task. From consistently providing customers high-quality service (or products), to bookkeeping, and to advertising, don’t forget managing the never ending social media accounts, there are so many things to juggle. We haven’t even covered staying abreast of safety requirements, laws, and municipal codes.

A business license is little more than the public notification to the City and the broader community that you intend to operate a business within City limits. Since it is the City’s job to serve and protect its community’s stakeholders1, a business license enables a City to help:

  1. PROTECT YOUR BUSINESS: Being an expert in your business area is tough enough. With a business license in place, the City can offer annual inspections and other information designed to keep business owners abreast of the many laws and safety requirements. Since many safety hazards are not obvious, wouldn’t it be best to allow experienced professionals to point out potential hazards before you, one of your employees, or a customer gets seriously injured or worse?
  2. KEEP YOU INFORMED: If the City doesn’t know you exist, they can’t keep you abreast of networking opportunities, new or changing laws, or free resources which may help grow your business.
  3. LETS YOUR CUSTOMERS KNOW YOU MEAN BUSINESS: Each month the City receives dozens of requests from private citizens and businesses inquiring about the status of a company’s business license. Consumers are well informed, and we often find consumers conduct company research before making an important purchasing decision.
  4. LETS THE IRS KNOW YOU MEAN BUSINESS: I am sure the folks at the IRS are a great group of people. That said, I imagine you’d rather spend your free time catching up with family and friends, or enjoying a hobby as opposed to wading through business records with a detailed-focused auditor. Fail to file a business license, and you could be inviting unnecessary attention, or worse, an audit, from the IRS or California Franchise Tax Board.
  5. LETS YOUR BANKS AND INSURANCE COMPANIES KNOW YOU MEAN BUSINESS: Want to borrow money to grow your business, or get through challenging financial times? Reputable banks and insurance companies will require a business license.

So, with 250,493 attorneys2 n the State, don’t expose your business, your family, your employees, or your customers to unnecessary risk. Contact City Hall’s Business License Administrator at 760-770-0353 or by going online at: for more information and an application.

Additionally, thanks to the generosity of the Coachella Valley Economic Partnership, Natalie Orta at the Small Business Administration, and Scott Simmers at Palm Springs Motors, the City is continuing to host free monthly bilingual workshops on a variety of business and professional development topics. The classes are held at the Palm Springs Motors dealership on the second Thursday of each month. Times, dates, and program topics, in addition to recordings of previous classes, are available on our Cathedral City Economic Development website ( Be sure to check CVEP’s (, SBA’s ( website for other valuable and free or low-cost services.

1. City stakeholders: Residents, business owners, employees, visitors, and anyone else affected by decisions and activities within a City.
2. State Bar of California: Number of active and in-active attorneys

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S.C.A.G. Video of Cathedral City’s Award Winning Active Transportation Program

S.C.A.G. Video of Cathedral City’s Award Winning Active Transportation Program

Congratulations to Cathedral City’s Environmental and Conservation Manager Deanna Pressgrove and S.C.R.A.P. Executive Director Karen Riley for winning the Southern California Associations of Governments’ (SCAG) Sustainability Award for Active Transportation.  This program incorporates art, recycling, and providing the tools necessary for our residents to utilize modes of transportation that do not require fossil fuels that lead to climate change.

The SCAG Sustainability Awards are the region’s highest honors for projects that promote and improve mobility, livability, prosperity and sustainability in Southern California. These plans and projects are integral to carrying out the goals and policies of SCAG’s 2016-2040 Regional Transportation Plan/Sustainable Communities Strategy, and promote a cleaner, healthier and happier Southern California.

Cathedral City and S.C.R.A.P. Gallery were honored for the Cycle Cathedral City Bicycle Outreach and Education Program.  The program educates and empowers students and residents for bicycle use.  The year-round project encourages residents to use more active transportation for their health and environment. Goals set for the program are to encourage biking, provide opportunities for students and residents to get more exercise, recycle donated and salvaged bikes and encourage community and student leaders to make sustainability a priority.

SCAG is the nation’s largest metropolitan planning organization, representing six counties, 191 cities and more than 18 million residents. SCAG undertakes a variety of planning and policy initiatives to plan for a livable and sustainable Southern California now and in the future. For more information about SCAG’s regional efforts, please visit

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Infiniti Palm Springs Relocates to Cathedral City

Cathedral City continues to expand the number of auto dealers with the latest addition of the Infiniti Palm Springs ( dealership moving from Palm Springs to 67615 East Palm Canyon Drive in Cathedral City.  The dealership is located across from Trader Joe’s and Target in the Canyon Plaza North Shopping Center.  The Infiniti dealership shares its new home with Volvo Cars Palm Springs.

Cathedral City offers more selection of models and more brands to choose from when purchasing a new car in the Coachella Valley.

Welcome Infiniti Palm Springs to Cathedral City!

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Cathedral City Parks and Community Events Commission Recommends Four Potential Park Names

The Cathedral City Parks and Community Events Commission held their scheduled meeting on Monday evening and reviewed all the suggested names for the new downtown amphitheater park given by the community over the past month. After much consideration, the Commission narrowed down the lengthy list of names to submit to the City Council for final deliberations. Here are the proposed names in alphabetical order:

1. Cathedral Canyon Amphitheater Park
2. Cathedral City Amphitheater Park
3. Ophelia Bringas Amphitheater Park
4. Sounds of the Canyon Amphitheater Park

The City Council will discuss the naming of the new amphitheater park during their May 9, 2018 council meeting. The public will have an opportunity to provide additional input during this meeting.

The new 2.5 acre amphitheater park will be located at the corner of Cathedral Canyon Drive and Avenida Lalo Guerrero. Besides an amphitheater, the park will also offer walking trails, children’s play area, restrooms, and ample lawn space to hold special events.

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More Parking Improvements Coming to Downtown Cathedral City

The City parking lot just south of the Fountain of Life and west of Trilussa Restaurant will go through a complete renovation starting on Monday, April 30th. This four to six week project will demolish, reconstruct, and expand the current parking lot by adding 20 more parking spaces. Additionally, the project includes new pavement, sidewalk and drainage improvements while bringing the parking lot into compliance with current Americans with Disabilities requirements.

Construction will occur during the daytime hours between 6:00 am and 5:00 pm, Monday through Friday, except legal holidays. Access to nearby businesses will be available with the exception of a periodic temporary drive or cross-street closing. Eastbound and westbound traffic on Buddy Rogers Avenue will be open at all times.

Any questions about this project can be directed to Granite Construction, c/o Carlie Cechin 760-578-3215, or the City of Cathedral City c/o Shawn Maddox at 760-641-8224, or email

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CVrep Groundbreaking Fundraising Celebration

Monday, May 7 @ 5:00 PM – 8:00 PM



Monday, May 7, 2018

VIP-Pre-Party includes Private Champagne Reception and Theatre Tour, plus Light Bites, Wine and Preferred Seating at a VIP Table for the entertainment and live auction.

Light Bites and Wine plus general admission seating for the entertainment and live auction

Please join us at our Ground-Breaking Fundraising Celebration on the lawn in front of our future home (the former IMAX Theatre) currently under construction.
This event is outdoors, so please wear comfortable shoes.

For tickets please call the box office at 760-296-2966
or click here to order online

Date: May 7
Time: 5:00 pm – 8:00 pm
Cost: $50 – $100

CVRep Theatre

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ACE Hardware Cathedral City Celebrated Its Ribbon Cutting

The Greater Coachella Valley Chamber of Commerce, City Council, and the Cathedral City’s Economic Development Department were excited to welcome ACE Hardware as a brand new business to Cathedral City. Although the store has been open for several weeks during a “soft opening,” it officially celebrated its Ribbon Cutting Ceremony today among a crowd of supporters.

ACE Hardware Cathedral City recently renovated the former Fresh and Easy Grocery Store located at 30025 Date Palm Drive. As part of its opening, Owner Michael Reinhardt agreed to recruit employees from Cathedral City first and was one of the foremost businesses to participate in our new local hire program. So, do not be surprised when you walk into ACE Hardware and you come across a friendly neighbor ready to best serve you.

Additionally, the 14,000 square foot store is one of the largest footprints for ACE Hardware giving residents a local hometown option for all their home improvement needs. ACE Hardware stores offer a wide variety of paint, lawn and garden, tools, business supplies, local niche services and virtually anything you’ll ever need to fix, repair and maintain your home or business. And of course, Ace is most certainly the place with the helpful hardware folks!

Community is what ACE Hardware is all about and they were a sponsor of this past Easter Kidapalooza on April 1, 2018 in Downtown Cathedral City where 25,000 Easter Eggs were given away to kids.

For more information about ACE Hardware, go to the Ace Hardware website.

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“How to Finance Your Business” Video Courtesy of Cathedral City’s Economic Development Department

Thanks to a partnership with the City of Cathedral’s Economic Development Department, the Coachella Valley Economic Partnership (CVEP) and the U.S. Small Business Administration, a new video is available for you to learn how to finance your new or existing business venture.

One of the main obstacles for starting a new business or expanding a current business is to get the “seed money” necessary to purchase equipment, make tenant improvements, and buy inventory.  This video takes you into the classroom to learn from the experts on the process of getting a loan and government programs that can help in securing a loan.

The video is about an hour in length, but it allows you to stop, rewind, and fast forward to the parts you need to know the most.

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Palm Springs Ford Honored by the Sons’ of the American Revolution

The Coachella Valley Chapter of the Sons’ of the American Revolution (SAR) presented a Flag Certificate to Palm Springs Motors on Wednesday, April 4th. The certificate is presented to individuals, companies, and government agencies that fly the United States Flag for patriotic purposes only. Given that Palm Springs Motors consistently flies the largest flag in the Coachella Valley, the local Son’s of the American Revolution Chapter honored Palm Springs Motors in Cathedral City for their patriotism.

The Coachella Valley Son’s of the American Revolution Chapter were joined by and thanked City Officials including Mayor Stan Henry, Mayor Pro Tem Greg Pettis and Councilmember Shelley Kaplan for attending the Flag Presentation to Palm Spring Motors.

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What’s Developing Within Economic Development

Much progress has been made since our last update.  For those of you who were unable to attend the State of the City address, I have a little bad news, a little good news, and a lot of great news to share.

Lets get the bad news out of the way first.  You missed an incredible event.  Mayor Henry, Mayor Pro-Tem Pettis, Councilmembers Aguilar, Carnevale, and Kaplan described the accomplishments the City Council and City Staff have achieved over the few years.

Now, the good news.  You can watch the entire State of the City Address online. Simply go to:  We are also in the process of putting the State of the City recording up on our new website.

Now for a quick summary of the great news:

  • $100,000,000 has been, and soon will be invested in the City’s infrastructure in order to make our roads and bridges safer and smoother;
  • The very first portion of the exciting new CV Link multi-purpose trail has been completed in our City;
  • Agua Caliente Band of Cahuilla Indians is making progress on their plans for a new Downtown Cathedral City Casino;
  • CV Repertory Theater’s purchase of the Desert Cinemas theater, and the renovations which are already underway;
  • The progress we are making on two new hotels, and one new commercial project within Downtown;
  • The anticipated groundbreaking in June 2018 2.5 acre, $3m Downtown Amphitheater;
  • The hiring of a new Fire Battalion Chief, nine additional Firefighters/Paramedics, two additional Police Officers, one additional Code Enforcement Officer, and one additional Assistant Planner. With these additions to the Fire Department, each fire engine will now deploy on all calls with three firefighter/paramedics. This allows the fire engine first on scene of a structure fire to make immediate entry in order to begin saving lives without having to wait for additional units (a current OSHA mandate for all two-person fire engines);
  • A cumulative drop in Part 1 crime of 54% since 2011;
  • The fact that Cathedral City remains one of the safest cities in the Coachella Valley and has less than 7-minute response time to priority calls thanks to our dedicated Police Department;
  • The $17m renovation of the Doubletree Hotel and Resort; and
  • The construction of the $12m Staybridge Hotel.

Because there are so many more successes and developments, you really need to watch the full video online to completely understand.

Rather than taking a rest and celebrating these wins, the City Council and City Staff remain hard at work in order to build on our momentum. Just last night, the Economic Development Department rolled out the City’s new Economic Development Strategic Plan. This plan lays out how the Economic Development Department plans on achieving a number of goals for the City. Two of the biggest goals include:

1) Attracting new business, new development, and new investment to the City; and

2) Help support, grow, and retain the existing businesses.

Despite the Economic Development Department only having two full-time professionals on staff, our Department will achieve these goals by strengthening and leveraging strategic partnerships, and focusing on a combination of both near-term and long-term goals.  In subsequent articles we will go into more detail as to how we are contributing to our businesses, improving our economy, and, most importantly, improving the knowledge base of our community members.

Since knowledge is power, please routinely visit and bookmark our new Economic Development website On this website we offer a number of resources, to include information on the Coachella Valley Economic Partnership’s (“CVEP”) and the Small Business Administration’s (“SBA”) monthly bilingual workshops. These professional workshops discuss a variety of topics on both business and professional development.  The classes are offered beginning at 6pm on the second Thursday of each month, and are held at the Palm Springs Motors dealership. More information is available on our website. You can also check CVEP’s website (, as well as SBA’s website ( for other valuable free or low-cost services.

In future communications, we will keep you abreast of new real estate developments, resources, and other opportunities that will improve the City’s quality of life, property values, and economic activity.   All Cathedral City residents can help accelerate our economic development by making a commitment to “buy local” whenever possible and encouraging out-of-town guests to stay in one of our several hotels.  It makes economic “cents” for you to keep your tax dollars within the City and help fund local community services and programs.  Furthermore, there is no better testimonial for attracting future new businesses than to make sure that our existing businesses are prosperous examples for other potentially interested enterprises to follow.

Also, we need the community’s commitment to properly maintain residential and commercial properties. Routine maintenance lets others know the respect and appreciation we have for ourselves, our neighbors, and our community.  Property appearance is an important “selling point” when prospective homebuyers, businesses owners, and developers tour our City looking for the “perfect” location.

Please share with your friends and contacts the City’s dedicated websites and which highlights many of our community attributes.  As a team, we all play a part in the long-term success of the place in which we love to live, work, play and stay!

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