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Community Update – Focus

Focus is a curious thing. What we focus on largely determines what we see(1). Some focus on the negative, while many more focus on the positive. Thankfully, focus is a choice. As we look back on 2021, we see a vibrant community that, while impacted by COVID-19, has not only survived but is thriving. From an economic development standpoint, Cathedral City’s Planning, Engineering, and Economic Development Departments have facilitated an incredible amount of development over the last years.

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Community Update

In our last Economic Development Community Update, we discussed decreasing COVID-19 numbers and the opportunity1 we, as a community, have in rebuilding our community and economy stronger than ever before. We reviewed a World Economic Forum article titled “Rebuilding after COVID-19 shouldn’t mean going back to how things were,”2 which outlined how a new normal could look.

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Community Update

A lot has happened since our last economic development update in October. Infection rates dropped, businesses began to reopen, and we attempted to return to “normal.” Unfortunately, too many of us dropped our guard, too quickly. Maybe we weren’t wearing masks as we should have, perhaps we weren’t social distancing as prescribed, or maybe we started gathering in small groups. In any case, the COVID-19 infection rates have come roaring back. Since the steps to control the spread of COVID-19 are simple (always wear a mask, always socially distance, and avoid large gatherings), what we do over Christmas will determine how long our economy remains closed down.

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Payroll Protection Program

As many of you may know, President Trump’s CARES Act is providing a $2.2T stimulus to help our Country get through the COVID-19 situation.  While the CARES Act is funding several popular loan programs, the programs getting the most attention from businesses are the Payroll Protection Program (a forgivable loan of up to $10m based on your average monthly payroll expenses subject to certain conditions and requirements) and SBA’s Economic Injury Disaster Loan Program along with its $10,000 cash advance. 

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