Community Update by Curt Watts
Economic Development Director
It makes a lot of “cents” for Cathedral City residents and visitors to actively support businesses located within our city. As the summer approaches and fewer visitors to the Coachella Valley are in town, your collective support of our local businesses is especially important.
By shopping locally, you not only save time and gasoline, but also benefit from the more than $8 million in annual sales tax revenue received by the City. These sales tax dollars represent a significant portion of the City’s General Fund revenue and help fund local needs such as police and fire protection services. In addition, healthy local businesses provide job opportunities for our residents to truly experience the goal to live, work and play in one place!
Cathedral City is very fortunate to have a wide variety of small and large businesses offering everything from major purchases to the essentials of everyday life, and from specialty purchases for yourself to gifts for those near and dear to you. Explore the many local options for furniture, consignment & resale “finds” or even a new car from the many quality establishments along Highway 111.
Expand your weekly shopping route while shopping for the “necessities of life” by taking a special detour into one of our many shopping centers and stand-alone businesses along other various commercial corridors. It’s hard to imagine that with a little creative exploration you won’t find almost everything you truly need (or decide you just can’t do without!) by shopping close to home in Cathedral City.
And when it comes to eating establishments, there’s something to meet everyone’s personal taste whether it be for that “quick bite on the go” or a relaxing lunch or dinner with friends, family or work buddies. You may even want to consider some of the special offerings provided by our local hotels when you have out-of-town guests visiting and are short on space to accommodate them comfortably at home.
Speaking of our hotel offerings, special congratulations to Yessica Puga and Juan Carlos Vera who were recently honored at the 2017 Oasis Awards Ceremony (hosted by the Greater Palm Springs Convention & Visitors Bureau) for their outstanding customer service provided at the DoubleTree bv Hilton Golf Resort in Cathedral City.
When you shop, dine and have friends and family stay locally, more of these dollars recirculate within the community through taxes, employment and philanthropic support for local groups. As the second largest city in the Coachella Valley, if all 54,000+ Cathedral City residents just spent 10% of whatever they currently purchase online or outside of Cathedral City – at locations within our City – the impact would be significant in providing extra tax dollars for local services to our citizens.