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ACE Hardware Coming to Cathedral City

Cathedral City’s Economic Development Department is excited to announce that ACE Hardware Cathedral City will open in April at the former Fresh and Easy Grocery Store located at 30025 Date Palm Drive. Ace stores offer a wide variety of paint, lawn and garden, tools, business supplies, local niche services and virtually anything you’ll ever need to fix, repair and maintain your home or business. And of course, Ace is most certainly the place with the helpful hardware folks!

Owner Michael Reinhardt looks forward to opening the 14,000 square foot store quickly to provide residents with a local hometown option for all their home improvement needs. This will be one of ACE Hardware’s largest stores.

Community is what ACE Hardware is all about and they have already sponsored the Easter Kidapalooza on April 1, 2018 in Downtown Cathedral City where 25,000 Easter Eggs will be given away! It takes local businesses like ACE Hardware to help fund our community events.

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Gender Neutral Restrooms

gender neutral bathrooms sign
Gender Neutral Bathrooms Sign

The City Council adopted a Gender Neutral Restroom Ordinance effective January 2016 to address the needs of all people, regardless of the way one presents or identifies their gender identify. To comply, a single user restroom(s) within a commercial facility must have gender neutral signage (defined as a sign that indicates a restroom without reference to a specific gender) installed.

The following is a sample of gender neutral signage:

The complete ordinance, Cathedral City Municipal Code Chapter 5.86, can be accessed at Municipal Code Link.

For additional information, contact Al Jimenez, City Building Official, at (760) 770-0358.

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Shopping Carts

shopping carts photoA proliferation of abandoned shopping carts creates a visual blight in the city and causes a number of other issues.  It reduces property values, interferes with pedestrian and vehicular traffic, impedes emergency services and is generally a public nuisance.  In 2016, the City Council adopted regulations to ensure that owners and operators of retail businesses who provide shopping carts take reasonable measures to provide prompt retrieval of abandoned carts.  The City’s Shopping Cart Retrieval Program is based on input received from the community.  Conversely, to assist business owners in reducing the number of lost shopping carts, the ordinance follows the provisions of state law by stipulating that removal of a cart without permission of a business constitutes a criminal misdemeanor.

A summary of the ordinance can be accessed at PDF Document Link.  The complete ordinance, Cathedral City Municipal Code Chapter 13.160, can be accessed at Municipal Code Link.

For additional information, contact Patrick Milos, Community Development Director, at (760) 770-0319.

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Default Beverages

default beverage
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In the fall of 2017, the City Council voted to promote healthy meal options for families and contribute to building a healthier community.   They did this by adopting an ordinance requiring healthy beverages, such as milk and water, be the default beverage for children’s meals offered by restaurants.  Sugary drinks, including soda, energy and sports drinks, sweetened water and fruit drinks, provide the largest source of daily calories in the diets of American children ages 2 to 18.  Each extra serving of a sugar-sweetened beverage consumed a day increases a child’s chance of becoming obese by 60 percent.

The key provisions of the ordinance require that

  • A restaurant that sells a children’s meal that includes a beverage shall make the default beverage offered with the children’s meal one of the following:
    • Water, sparkling water, or flavored water, with no added natural or artificial sweeteners.
    • Milk or non-dairy milk alternatives, such as soy milk or almond milk.
  • A restaurant is not prohibited from selling, or a customer from purchasing, a substitute or alternative beverage instead of the default beverage offered with the children’s meal if requested by the purchaser of the children’s meal.

The complete ordinance, Cathedral City Municipal Code Section 5.92, can be accessed at Municipal Code Link.

For additional information, contact Leisa Lukes, Business Development Manager, at (760) 770-0386 or e-mail at

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What’s Developing Within Economic Development

The Economic Development Department has been busy working on many projects since our last update. It is this activity, energy, and diversity of activities which makes our department an exciting place to be. Below is a brief overview of the important initiatives Leisa Lukes and I are working on:

  1. NEW ECONOMIC DEVELOPMENT WEBSITE: Stay abreast of the latest events, learn about our great City, and find important development facts by visiting and bookmarking The Economic Development Department would like to thank Kevin Lockwood for his proactive approach, creativity, and diligence in diagnosing community and developer needs when designing this site. We welcome additional comments and suggestions at
  2. AGUA CALIENTE DOWNTOWN CATHEDRAL CITY CASINO: On January 18, 2018, the Agua Caliente Band of Cahuilla Indians shared their site plan for the 12.5 acres of located on the northwest corner of Date Palm Drive and East Palm Canyon. The site plan contemplates a 60,000 total square foot casino consisting of 500 slot machines in 40,000 square feet of gaming space; 5,000 square feet of restaurant space; and 2,500 square feet of retail space. Further, the plan shows an additional 65,000 square feet of mixed-use space for a total under-roof development of 125,000 square feet. Given the Tribe’s success in Palm Springs and Rancho Mirage with two luxury destination-style casino resorts, we know the Tribe will deliver another first-class development!
  3. BOB HOPE CROSSING: The ground-breaking has already begun on this exciting new nine-acre site. It will offer travelers a variety of services including a 90+ room Best Western Plus hotel, AM/PM gas station, Starbucks, McDonalds, Taco Bell and several high-quality quick-serve restaurants.
  4. SUNNIVA: Construction on the Sunniva project is well under way! This $54m project is located on the south side of Ramon Road east of Date Palm Drive and will be approximately 500,000 square feet at build-out. This project will provide 175 to 200 well paying full-time jobs with benefits.
  5. HIRE LOCAL PROGRAM: The Economic Development Department is working closely with the City Council to implement a “Hire Local” program. This program promotes major new businesses to offer all jobs to Cathedral City residents first, before opening the same opportunities to the rest of the Valley. The City and the Council are determined to not only attract new businesses, but ensure our residents are given the first opportunity to land that great new position.
  6. DOWNTOWN CATHEDRAL CITY: Truly exciting things are happening in Downtown Cathedral City. Recent or pending developments within Downtown include: (i) the Agua Caliente casino; (ii) a $2.5m amphitheater located adjacent the parking structure which will be breaking ground within 60 days; (iii) the purchase of the Desert Cinemas theater by CV Repertory is scheduled to close escrow this month. The theater will become home to the future Carol Channing Playhouse with a scheduled opening in the Spring of 2019. I can’t wait!; (iv) The Economic Development Department continues to attract developers interested in creating attractive mixed-use projects located in other areas of the downtown. These projects are anticipated to include retail, lodging, and residential uses.
  7. CVEP, SBA, & CATHEDRAL CITY ECONOMIC DEVELOPMENT PARTNERSHIP: The Coachella Valley Economic Partnership (“CVEP”) and the Small Business Administration (“SBA”) have partnered to provide free monthly bilingual workshops on a variety of business and professional development related topics. The first class starts tonight at 6pm at the Palm Springs Motors dealership. Times, dates, and program topics are available on our new Economic Development website ( Be sure to check the City’s economic development website, CVEP’s website (, and SBA’s website ( for other valuable services and resources. Many of these resources are free!

In future communications, we will keep you abreast of new real estate developments, resources, and other opportunities that will improve the City’s quality of life, property values, and economic activity. All Cathedral City residents can help accelerate our economic development by making a commitment to “buy local” whenever possible and encouraging out-of-town guests to stay in one of our several hotels. It makes economic “cents” for you to keep your tax dollars within the City and help fund local community services and programs. Further, there is no better testimonial for attracting future new businesses than to make sure that our existing businesses are prosperous examples for other potentially interested enterprises to follow.

Also, we encourage you to make a special effort to properly maintain your own properties (whether residential or commercial). This shows civic pride in our community. This is another important “selling point” when prospective businesses, commercial real estate agents, and developers tour our City scouting out future business opportunities.

Please share with your friends and contacts the City’s dedicated website which highlights many of our community attributes. As a team, we all play a part in the long-term success of the place in which we love to live, work, play and stay!

Stone James, Director

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Business in Cathedral City Continues Its Strong Trajectory

Great strides were made in 2017 to fill vacant commercial spaces that have been noticeable in Cathedral City since the Great Recession and its immediate downturn in the economy as well as the ever-changing habits of shoppers from brick and mortar shopping to more online shopping. Big box stores and indoor shopping malls are no longer desirable to many consumers.

The City has been working to address these changes in the market place and recruit new businesses to fill these spaces. In 2017, more than 300 new business licenses were activated in Cathedral City. Here is a list of the better known business:

New Businesses since 2017
Eisenhower Health Center’s Internal Medicine Residency Clinic
Relocated and renovated Eisenhower Occupational Health Services and Primary Care Facility

Staybridge Hotel
Regency Theaters
Planet Fitness
Honda Dealership expansion
Multiple Cannabis businesses

New Restaurants
Bubba’s Bones and Brews
Super Shawarma
La Michoacana (#2)
Lala’s Waffles and Crepes
Justin Eat and Drink
Pollo Dokys
Umami Seoul

Coming Soon in 2018
Restaurants: Pizza Peel and Beyond Balisage

Auto Sector: Relocated and expanded Volvo Dealership (taking over the former Flooring Innovations site)
Construction and relocation of Lexus Dealership (next to Volkswagen)
Mazda Dealership expansion

North Cathedral City: 98-room Best Western Plus Hotel
Taco Bell

Cannabis: Sunniva ($54 million cultivation facility)
EcoPlex Park

For help on starting a business or keeping up-to-date on the latest business news, go to

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No-Cost Business Workshops for Entrepreneurs to be Offered in English & Spanish


CONTACT: Laura James

Cathedral City, CA (January 29, 2018) – The Coachella Valley Economic Partnership (CVEP) in conjunction with the City of Cathedral City and the U.S. Small Business Administration (SBA) present a series of monthly workshops geared towards helping entrepreneurs open and run their businesses profitably.  The “Small Business Success Series” will feature a new topic each month, beginning February 8 and continuing through November 2018 at Palm Springs Motors, 69200 Hwy 111, Cathedral City, CA 92234. Each workshop will be presented in English (from 6:00-6:50pm) and Spanish (from 7:00-7:50pm).

Entrepreneurs throughout the Coachella Valley have increasingly requested access to resources to help start and grow their businesses. Cathedral City, already home to a vibrant array of small businesses, is primed for additional small business growth with plans in place to expand downtown offerings and add to its overall economic base. With an eye towards supporting current and future home-grown businesses, the City has enlisted existing business support agencies – CVEP and SBA – to deliver high-quality business education and information to its aspiring business owners, and to do so in both of the region’s predominant languages.

“When local businesses open their doors, we want them to have access to all the tools and information they need to ensure that they become profitable and successful. We also want to make sure that we are serving our many local Spanish-speaking entrepreneurs, who have been traditionally underserved by similar education programs. The “Small Business Success Series” is designed to enhance the business acumen of our local entrepreneurial community and to help them build their businesses in such a way that they’ll be successful for the long-term,” says Stone James, director of economic development for Cathedral City.

Topics will include business startup basics, understanding credit, business financing, digital and social media marketing, customer service, preparing for the holidays, and more. Most workshops will be held on the second Thursday of each month with the exception of August (Saturday, August 11) and November (the third Thursday, November 15).  There is no fee to attend.

For more information, please contact Laura James at 760-340-1575 or

To register for the February 8 session in English, please visit this link.

To register for the February 8 session in Spanish, please visit this link.

About Coachella Valley Economic Partnership

CVEP is a nonprofit organization that serves as the regional economic development agency for the Coachella Valley. CVEP manages the Palm Springs iHub and Accelerator Campus, operates a business retention and expansion group, and is the point of contact for business attraction. Visit, email, or call 760-340-1575.

About the U.S. Small Business Administration

Since its founding on July 30, 1953, the U.S. Small Business Administration has delivered millions of loans, loan guarantees, contracts, counseling sessions and other forms of assistance to small businesses.

SBA provides assistances primarily through its four programmatic functions: Access to Capital, Entrepreneurial Development, Government Contracting, and Advocacy. Visit  for more info.


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Cathedral City Fee-to-trust Casino Project

The Agua Caliente Band of Cahuilla Indians (Tribe) proposes to build a gaming facility and ancillary amenities on land that it owns contiguous to the Tribe’s Reservation within the City of Cathedral City (City), in Riverside County, California (Proposed Project). As part of the Proposed Project, an application has been filed with the Bureau of Indian Affairs (BIA) to take approximately 13 acres of land into trust on behalf of the Tribe for gaming purposes. The federal actions necessary to implement the Proposed Project trigger the requirements of the National Environmental Policy Act (NEPA). An Environmental Assessment/Tribal Environmental Impact Report (EA/TEIR) is being prepared to meet the requirements of NEPA and the 2016 Tribal-State Compact.

The Tribe proposes to develop the new trust lands with the following uses:

  • Casino
  • Restaurants/bars
  • Retail and mixed-use space
  • Tribal government offices
  • Parking

The scoping comment period is open from December 29, 2017 to January 29, 2018. A scoping hearing will be held at 6 p.m. on January 18, 2018 at DoubleTree by Hilton, located at 67967 Vista Chino in Cathedral City, CA 92234.

Project website:

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CV Small Business Awards Emceed by Mark Carnevale and Held at DoubleTree Golf Resort in Cathedral City

CV Small Business Awards Emceed by Mark Carnevale and Held at DoubleTree Golf Resort in Cathedral City

The Coachella Valley Small Business Awards Program, hosted by the U.S. Small Business Administration, the Coachella Valley Small Business Development Center, and the Riverside County Economic Development Agency, was held on Thursday, December 14, 2017, in Cathedral City at the DoubleTree Hotel.

Coachella Councilmember Steve Brown, representing Assembly member Eduardo Garcia, addressed the audience as Cathedral City Councilman Mark Carnevale, event emcee, and Riverside County Supervisor Manny Perez joined the 5 award recipients on stage. The event honored small businesses in the Coachella Valley and celebrated the following outstanding honorees:

NEW BUSINESS AWARD – John Diskin, Owner, Grand Central Palm Springs
WOMAN OWNED BUSINESS AWARD – Nima Pauline, Owner, Eco Culture Manufacturing
VETERAN OWNED BUSINESS AWARD – Antonio Ameen, President, Power4ward LLC
WORKFORCE BUSINESS AWARD – Emily Downing, Office Manager, Desert Medical Health & Wellness
SPECIAL PARTNER AWARD – J. Adalberto Quijada, District Director, Santa Ana District Office, U.S. Small Business Administration

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