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Beyond Balisage Restaurant – New “Earth to Table” Cuisine in Cathedral City – CCCTV Video

CCTV Host Conrad Angel Corral interviews Chef Daniel Villanueva of Cathedral City’s new “Earth to Table” restaurant, called Beyond Balisage.  Get an inside look at this unique restaurant that will delight the most discerning palate and satisfy your organic principles.  Located at 68-327 E. Palm Canyon (HWY 111) and just doors down from Revivals, Chef Villanueva offers signature, locally grown dishes, meze menu, private dinner parties, catering, cooking classes and menu planning for home.

What is menu planning for home?  You sit down with the chef and determine your dietary needs and likes, and he makes take-home culinary meals for you on a regular basis.  You come to the restaurant and he hands you covered gourmet dishes for the week.  Who wouldn’t want a chef-prepared dinner three or four times a week?  All you have to do is re-heat the masterpiece at home in a glass dish!

Learn more by watching this video, or better yet, stop by and enjoy this culinary masterpiece, open Tuesdays through Saturdays from 5 pm to 10 pm.

For more information, or to make a reservation, go to:

New “Digital Marketing and Social Media” Video Available for Small Business Owners

Small business owners can learn the ins and outs of utilizing digital marketing and social media to promote their company and its products and/or services thanks to the efforts by the Cathedral City Economic Development Department and the Coachella Valley Economic Partnership.  This educational video provides you with the latest marketing trends on Facebook, Twitter, Linkedin, and more.  Two marketing experts, Andrew McCauley and Alvaro Sandoval, offer their best advice and knowledge to getting an upper hand on the competition.  Best of all, the seminar is free.

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Beyond Balisage Restaurant Now Open in Cathedral City

Downtown Cathedral City is attracting new gourmet restaurants designed for the sophisticated palate.  Near the corner of Cathedral Canyon Drive and East Palm Canyon Drive (HWY 111), a new restaurant opened this past weekend called, “Beyond Balisage,” in the Canyon Plaza Shopping Center and opposite of Revivals at 68-327 E. Palm Canyon Drive.

Chef Daniel Villanueva moved his Mediterranean restaurant from Palm Springs to Cathedral City to offer his gourmet signature seasonal dishes such as Lamb Kleftiko, Chicken Pastilla, and Spiced Duck Breast.  He also offers a fresh selection of starters, such as salads and baked dates, as well as tasty desserts including Baklava, Fig Cake, and Rosewater Ice Cream.

Beyond Balisage is open Tuesday through Saturday for dinner only beginning at 5:00 pm to 10:00 pm with the last seating at 9:00 pm.  Reservations are highly suggested by calling (760) 699-8536.  Beyond Balisage also offers full catering services.  For more information, go to Enjoy!

Ace Hardware Featured as One of Cathedral City’s Newest Businesses

CCTV Host Conrad Angel Corral interviews ACE Hardware Owner Mike Reinhardt about the store’s recent opening and what products and services are offered.  You will discover that ACE Hardware is all about friendly service and community support.  ACE Hardware was the first business to sign a Local Hire Agreement with the City to attempt to hire Cathedral City residents first before extending their employee search elsewhere.  And they did just that with the hiring of 18 employees with 16 of the 18 team members being Cathedral City residents.  This alone helps keep income dollars in Cathedral City in order to help support other businesses like restaurants, retailers, and other service-oriented companies.

Most importantly, the Cathedral City Ace Hardware is considered a “Super Store” for the ACE brand.  With over 14,000 square feet, they have a great selection of outdoor furniture, BBQs and supplies, the best selection of Stihl and Craftsman Tools in the Valley, paint supplies, household items, and of course, hardware.   Do not worry about walking aisle after aisle in search for help, a common occurrence associated with larger big box home improvement centers, ACE Hardware has the staff on duty to help you with small and large home improvement projects.  ACE is all about service.

Additionally, ACE Hardware fixes things for you at their “Helpful Hub” including broken window and door screens, jammed door locks with a broken key, as well as dull knives and scissors that need to be sharpened.  You can even pay your phone or utility bill at their registered pay center.  They make it easy.

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Chamber of Commerce Recognizes Its Best & Brightest Stars

The City of Cathedral City works closely with the Greater Coachella Valley Chamber of Commerce – Cathedral City District to promote and encourage continued success among members of the Cathedral City business and civic service community.  It’s especially fitting, therefore, that each year the City’s best & brightest “stars”, and those who support their continued success, are recognized at the Chamber’s annual Orion Awards. This year’s event was held on Thursday, May 24, at the beautiful DoubleTree by Hilton Resort Hotel at Vista Chino & Landau Boulevard. The Title Sponsor of the event was ­Jessup Auto Plaza, with the City of Cathedral City serving as Presenting Sponsor.  The David Rohr Floral Studio, a Cathedral City business, was the Centerpiece Sponsor.

The festive evening event began with a reception and silent auction bidding by attendees on amazing offerings donated by area businesses and organizations. The signature presentation of the Orion Awards, which recognizes outstanding performance and accomplishments in nine different categories, was masterfully led by Emcee Bryan Gallo, Weathercaster with KMIR News and host of “Desert Living”, and a team member for many successful community functions throughout California.

CONGRATULATIONS to this year’s Orion Award winners and nominees in each category:

Award Sponsor: Mercy Air
Other Nominees: Frazier Pest Control, Esser Air Conditioning, Jessup Auto Plaza, and Planet Fitness

Award Sponsor: Modern Woodmen of America
Other Nominees: Body Concierge, Capizzi’s Cheescakes. . .and then some, and Winslow Drake Investment Management

Award Sponsor: Forest Lawn Memorial Parks and Mortuaries
Other Nominees: A.J.’s on the Green, Pizzeria Bambino’s, Bubba’s Bones & Brew, and El Portal

Award Sponsor: Jessup Auto Plaza
Other Nominees: Hemp City/CVB Works, Free Volt, and iRecover

Award Sponsor: Frazier Pest Control
Other Nominees: Salvation Army, United Cerebral Palsy, California Jazz Foundation, and the Cathedral City Historical Society

Award Sponsors: Desert Regional Medical Center and JFK Memorial Hospital
Other Nominees: Rhonda Carnevale, Sue Townsley, Kathleen Jurasky, and Kara Robinson

MAN OF THE YEAR – TERRY NELSON, Team Art Terry & Kara, Windermere Real Estate
Award Sponsors:  Desert Regional Medical Center and JFK Memorial Hospital
Other Nominees: Ted Hane, Alan Carvalho, Larry Davis, and Sameer Bhatia

Award Sponsor: Windermere Homes & Estates, Art Terry & and Kara Robinson Team
Other Nominees: Thommy & Michael Kocan, Loretta Nelson, Jim & Ralph Thompson-Cantua, and Valerie Schecter

Award Sponsor:  Windermere Homes & Estates, Art Terry & and Kara Robinson Team
Other Nominees: City Councilmember Shelley Kaplan, Fire Chief Paul Wilson, Police Chief Travis Walker, and
Business Development Manager Leisa Lukes

SPECIAL THANKS to the many volunteers involved in making this event a stellar success!

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“How to Finance Your Business” Video Courtesy of Cathedral City’s Economic Development Department

“How to Finance Your Business” Video Courtesy of Cathedral City’s Economic Development Department

Thanks to a partnership with the City of Cathedral’s Economic Development Department, the Coachella Valley Economic Partnership (CVEP) and the U.S. Small Business Administration, a new video is available for you to learn how to finance your new or existing business venture.

One of the main obstacles for starting a new business or expanding a current business is to get the “seed money” necessary to purchase equipment, make tenant improvements, and buy inventory.  This video takes you into the classroom to learn from the experts on the process of getting a loan and government programs that can help in securing a loan.

The video is about an hour in length, but it allows you to stop, rewind, and fast forward to the parts you need to know the most.

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What’s Developing Within Economic Development

Opening and operating a business can be a rewarding, but daunting task. From consistently providing customers high-quality service (or products), to bookkeeping, and to advertising, don’t forget managing the never ending social media accounts, there are so many things to juggle. We haven’t even covered staying abreast of safety requirements, laws, and municipal codes.

A business license is little more than the public notification to the City and the broader community that you intend to operate a business within City limits. Since it is the City’s job to serve and protect its community’s stakeholders1, a business license enables a City to help:

  1. PROTECT YOUR BUSINESS: Being an expert in your business area is tough enough. With a business license in place, the City can offer annual inspections and other information designed to keep business owners abreast of the many laws and safety requirements. Since many safety hazards are not obvious, wouldn’t it be best to allow experienced professionals to point out potential hazards before you, one of your employees, or a customer gets seriously injured or worse?
  2. KEEP YOU INFORMED: If the City doesn’t know you exist, they can’t keep you abreast of networking opportunities, new or changing laws, or free resources which may help grow your business.
  3. LETS YOUR CUSTOMERS KNOW YOU MEAN BUSINESS: Each month the City receives dozens of requests from private citizens and businesses inquiring about the status of a company’s business license. Consumers are well informed, and we often find consumers conduct company research before making an important purchasing decision.
  4. LETS THE IRS KNOW YOU MEAN BUSINESS: I am sure the folks at the IRS are a great group of people. That said, I imagine you’d rather spend your free time catching up with family and friends, or enjoying a hobby as opposed to wading through business records with a detailed-focused auditor. Fail to file a business license, and you could be inviting unnecessary attention, or worse, an audit, from the IRS or California Franchise Tax Board.
  5. LETS YOUR BANKS AND INSURANCE COMPANIES KNOW YOU MEAN BUSINESS: Want to borrow money to grow your business, or get through challenging financial times? Reputable banks and insurance companies will require a business license.

So, with 250,493 attorneys2 n the State, don’t expose your business, your family, your employees, or your customers to unnecessary risk. Contact City Hall’s Business License Administrator at 760-770-0353 or by going online at: for more information and an application.

Additionally, thanks to the generosity of the Coachella Valley Economic Partnership, Natalie Orta at the Small Business Administration, and Scott Simmers at Palm Springs Motors, the City is continuing to host free monthly bilingual workshops on a variety of business and professional development topics. The classes are held at the Palm Springs Motors dealership on the second Thursday of each month. Times, dates, and program topics, in addition to recordings of previous classes, are available on our Cathedral City Economic Development website ( Be sure to check CVEP’s (, SBA’s ( website for other valuable and free or low-cost services.

1. City stakeholders: Residents, business owners, employees, visitors, and anyone else affected by decisions and activities within a City.
2. State Bar of California: Number of active and in-active attorneys

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S.C.A.G. Video of Cathedral City’s Award Winning Active Transportation Program

S.C.A.G. Video of Cathedral City’s Award Winning Active Transportation Program

Congratulations to Cathedral City’s Environmental and Conservation Manager Deanna Pressgrove and S.C.R.A.P. Executive Director Karen Riley for winning the Southern California Associations of Governments’ (SCAG) Sustainability Award for Active Transportation.  This program incorporates art, recycling, and providing the tools necessary for our residents to utilize modes of transportation that do not require fossil fuels that lead to climate change.

The SCAG Sustainability Awards are the region’s highest honors for projects that promote and improve mobility, livability, prosperity and sustainability in Southern California. These plans and projects are integral to carrying out the goals and policies of SCAG’s 2016-2040 Regional Transportation Plan/Sustainable Communities Strategy, and promote a cleaner, healthier and happier Southern California.

Cathedral City and S.C.R.A.P. Gallery were honored for the Cycle Cathedral City Bicycle Outreach and Education Program.  The program educates and empowers students and residents for bicycle use.  The year-round project encourages residents to use more active transportation for their health and environment. Goals set for the program are to encourage biking, provide opportunities for students and residents to get more exercise, recycle donated and salvaged bikes and encourage community and student leaders to make sustainability a priority.

SCAG is the nation’s largest metropolitan planning organization, representing six counties, 191 cities and more than 18 million residents. SCAG undertakes a variety of planning and policy initiatives to plan for a livable and sustainable Southern California now and in the future. For more information about SCAG’s regional efforts, please visit

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Infiniti Palm Springs Relocates to Cathedral City

Cathedral City continues to expand the number of auto dealers with the latest addition of the Infiniti Palm Springs ( dealership moving from Palm Springs to 67615 East Palm Canyon Drive in Cathedral City.  The dealership is located across from Trader Joe’s and Target in the Canyon Plaza North Shopping Center.  The Infiniti dealership shares its new home with Volvo Cars Palm Springs.

Cathedral City offers more selection of models and more brands to choose from when purchasing a new car in the Coachella Valley.

Welcome Infiniti Palm Springs to Cathedral City!

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Cathedral City Parks and Community Events Commission Recommends Four Potential Park Names

The Cathedral City Parks and Community Events Commission held their scheduled meeting on Monday evening and reviewed all the suggested names for the new downtown amphitheater park given by the community over the past month. After much consideration, the Commission narrowed down the lengthy list of names to submit to the City Council for final deliberations. Here are the proposed names in alphabetical order:

1. Cathedral Canyon Amphitheater Park
2. Cathedral City Amphitheater Park
3. Ophelia Bringas Amphitheater Park
4. Sounds of the Canyon Amphitheater Park

The City Council will discuss the naming of the new amphitheater park during their May 9, 2018 council meeting. The public will have an opportunity to provide additional input during this meeting.

The new 2.5 acre amphitheater park will be located at the corner of Cathedral Canyon Drive and Avenida Lalo Guerrero. Besides an amphitheater, the park will also offer walking trails, children’s play area, restrooms, and ample lawn space to hold special events.

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