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Business Walk

Business Walks Coming Your Way. . .

Business WalkIf you haven’t already, you may soon get a friendly and informative visit by the City’s Business Development Manager, Leisa Lukes, and the Greater Coachella Valley Chamber of Commerce’s Account Executive for Cathedral City, Kimberly Krause.  The City Economic Development Department and the Chamber of Commerce are two separate entities that are working in partnership to support local business.  Leisa and Kimberly are traversing the City visiting businesses like yours as part of the City’s outreach to our Business Community.

In addition to sharing with you our appreciation for selecting Cathedral City for your business, these visits enable you to meet City and Chamber staff to ask questions and share information about the local business climate.   This also provides another opportunity for the City and the Chamber to share news that may directly affect your business.  Have a question for the City?  Ask Leisa when you see her or contact her at (760) 770-0386 / LLukes@cathedralcity.gov.

Recently, business walks were conducted along the Dinah Shore corridor.  As you may have experienced, Dinah Shore Drive is being reconstructed from Date Palm Drive to the bridge entering Palm Springs.  While traffic flow is slowed during construction activities, the businesses acknowledged that, when finished, the result will benefit both local business and cross-town travel.  All American Asphalt is performing the roadwork that is funded by the Gas Tax (SB1), previous gas tax dollars, Measure A and Assessment District 86-1 monies.  The project is scheduled to be complete by mid-October.

During the walks, Kimberly provides information on one of the Greater Coachella Valley Chamber of Commerce’s key programs — the “CC Shop Local” campaign.  The program is targeted at both locals and visitors to think “Cathedral City” first when doing business.  It provides for licensed businesses located within Cathedral City to be included on a master website by category.  Once a business is selected, the site will then take the viewer directly to that business’ website for specifics about the business.   This program should be fully operational by the fall.

The Chamber offers a variety of networking opportunities and business seminars, as well as other business benefits.  Ask Kimberly when you see her or contact her at (760) 898-8604 / Kimberly.krause@gcvcc.org.

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What’s Developing Within Economic Development

A Message from Stone James, Director

Would you like to make your life more interesting and more rewarding? Are you interested in making society a better place? If so, education is our community’s best opportunity to change everything from the quality of our roads and parks; to increasing individual household incomes; and to literally improving the quality, safety, and stability of our children’s childhoods 1 – 4.

Incredible things can happen when people slow down, think about where they are, and think about where they’d like to be. When they envision the life they want to live, a life they are capable of living, and a life that, if they take those first critical steps and continue taking those steps, incredible things will result. Along the way, those who reach for more will experience new adventures, conquer new challenges, and find out they are more capable than they ever imagined. Those who set goals, and work to stretch their potential, will live more enriching lives and will make society a better place 5.

After envisioning where you want to be, setting goals, and identifying next steps; the first step for many is furthering their education. Education can take many forms. For some, a class or a series of classes on how to start a business, the basics of internet marketing, or a tune-up on a previous skill set are all that are needed to move forward. For others, a certificate program can yield big improvements in their career path, job satisfaction, and income levels. For many, a four-year degree or graduate degree(s) must be earned in order have the professional or societal impact(s) they envision.

Regardless of where you are on the spectrum, educational opportunities within the Coachella Valley abound. These opportunities are accessible, affordable, and attainable. Below are links to various educational resources you can immediately begin taking advantage of. Here are a few:

  1. www.ccedd.org : Cathedral City’s Economic Development website listings a number of free or low cost classes offered by some of the Valley’s best organizations such as SBA, CVEP, SBDC, SCORE, Women’s Business Center, GCVCC, and DBA.
  2. College of the Desert: College of the Desert (COD) won a 2018 Bellwether Award 6 for its innovative EDGE (Engage, Develop, Grow, Empower) Program. The Valley is fortunate to have this top-rated California Community College with multiple campuses. COD offers nearly 100 different certificates or Associate degrees.
  3. University of California Riverside: “UCR ranks among the top 25 comprehensive research universities in the nation (Washington Monthly, 2017) and was included in the (August 2018) edition of The Princeton Review’s “The Best 382 Colleges.” (Source)
  4. California State University San Bernardino: Money magazine has listed Cal State San Bernardino 67th in the nation’s top 727 colleges and universities in its annual Best Colleges for Your Money rankings. Money also listed CSUSB among the 50 Best Public Colleges (42) and Best Colleges Where More Than Half of Applicants Get In (18). (Source)
  5. Brandman University: Brandman offers one of the highest graduation rates of any university of its kind, and 9 out of 10 of our students would recommend it to their friends. (Source)
  6. University of Redlands: With a 100 year history, and a 13-to-1 student to faculty ratio, this Division III school offers other points of distinction to include: “Top 7% of four-year colleges, ranked by alumni earning above expectations” (The Economist); “Top 25% of America’s Top Colleges” (Forbes); and “Ranked #20 for “Lots of Race/Class Interaction.” (Princeton Review) (Source).

The Cathedral City Economic Development Department would also like to provide special thanks to the generosity of the Coachella Valley Economic Partnership, Natalie Orta at the Small Business Administration, and Scott Simmers at Palm Springs Motors. The City, along with these great organizations, is continuing to host free monthly bilingual workshops on a variety of business and professional development topics. The classes are held at the Palm Springs Motors dealership on the second Thursday of each month. Times, dates, and program topics, in addition to recordings of previous classes, are available on the Cathedral City Economic Development website (http://www.ccedd.org/). Be sure to check CVEP’s (http://cvep.com), SBA’s (https://www.sba.gov/) website for other valuable and free or low-cost services.

REFERENCES:

  1. Frasquilho, D., de Matos, M. G., Marques, A., Neville, F. G., Gaspar, T., & Caldas-de-almeida, ,J.M. (2016). Unemployment, parental distress and youth emotional well-being: The moderation roles of parent-youth relationship and financial deprivation. Child Psychiatry and Human Development, 47(5), 751-758.
  1. Reinhardt Pedersen, C., Madsen, M., & Köhler, L. (2005). Does financial strain explain the association between children’s morbidity and parental non-employment? Journal of Epidemiology and Community Health, 59(4), 316-321.
  1. Dooley, D., Prause, J., & Ham-Rowbottom, K. (2000). Underemployment and depression: Longitudinal relationships. Journal of Health and Social Behavior, 41(4), 421-36.
  1. Friedland, D. S., & Price, R. H. (2003). Underemployment: Consequences for the health and well-being of workers. American Journal of Community Psychology, 32(1), 33-45.
  1. https://hilt.harvard.edu/files/hilt/files/settinggoals.pdf
  1. The Bellwhether Award: “In more than 1,200 community colleges nationwide, this is one of the highest honors an institution can receive. The awards are similar to being selected by your peers, comparable to the Oscar or Emmy Award,” said Dale F. Campbell, Professor and Director of the University of Florida’s Institute of Higher Education.
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City Achieving Goals Set by the City Council

On January 27, 2018, the City Council held a Planning and Goal Setting Workshop to establish objectives for 2018. It is the council’s philosophy to clearly establish goals and priorities in order to effectively implement those goals by City staff. Many of the goals identified by the City Council can be achieved with existing resources; however, in cases where additional resources are required, the need was addressed through the budget development for this fiscal year.

On July 11, 2018, City Manager Charles McClendon provided an update to the City Council on the progress staff has made on the established Goals for 2018. Below is a hyperlink to the Goals with what has been completed or in progress identified in red:

http://www.cathedralcity.gov/government/city-council-goals-2018/

Beyond Balisage Restaurant – New “Earth to Table” Cuisine in Cathedral City – CCCTV Video

CCTV Host Conrad Angel Corral interviews Chef Daniel Villanueva of Cathedral City’s new “Earth to Table” restaurant, called Beyond Balisage.  Get an inside look at this unique restaurant that will delight the most discerning palate and satisfy your organic principles.  Located at 68-327 E. Palm Canyon (HWY 111) and just doors down from Revivals, Chef Villanueva offers signature, locally grown dishes, meze menu, private dinner parties, catering, cooking classes and menu planning for home.

What is menu planning for home?  You sit down with the chef and determine your dietary needs and likes, and he makes take-home culinary meals for you on a regular basis.  You come to the restaurant and he hands you covered gourmet dishes for the week.  Who wouldn’t want a chef-prepared dinner three or four times a week?  All you have to do is re-heat the masterpiece at home in a glass dish!

Learn more by watching this video, or better yet, stop by and enjoy this culinary masterpiece, open Tuesdays through Saturdays from 5 pm to 10 pm.

For more information, or to make a reservation, go to: www.BeyondBalisage.com.

New “Digital Marketing and Social Media” Video Available for Small Business Owners

Small business owners can learn the ins and outs of utilizing digital marketing and social media to promote their company and its products and/or services thanks to the efforts by the Cathedral City Economic Development Department and the Coachella Valley Economic Partnership.  This educational video provides you with the latest marketing trends on Facebook, Twitter, Linkedin, and more.  Two marketing experts, Andrew McCauley and Alvaro Sandoval, offer their best advice and knowledge to getting an upper hand on the competition.  Best of all, the seminar is free.

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Beyond Balisage Restaurant Now Open in Cathedral City

Downtown Cathedral City is attracting new gourmet restaurants designed for the sophisticated palate.  Near the corner of Cathedral Canyon Drive and East Palm Canyon Drive (HWY 111), a new restaurant opened this past weekend called, “Beyond Balisage,” in the Canyon Plaza Shopping Center and opposite of Revivals at 68-327 E. Palm Canyon Drive.

Chef Daniel Villanueva moved his Mediterranean restaurant from Palm Springs to Cathedral City to offer his gourmet signature seasonal dishes such as Lamb Kleftiko, Chicken Pastilla, and Spiced Duck Breast.  He also offers a fresh selection of starters, such as salads and baked dates, as well as tasty desserts including Baklava, Fig Cake, and Rosewater Ice Cream.

Beyond Balisage is open Tuesday through Saturday for dinner only beginning at 5:00 pm to 10:00 pm with the last seating at 9:00 pm.  Reservations are highly suggested by calling (760) 699-8536.  Beyond Balisage also offers full catering services.  For more information, go to www.beyondbalisage.com. Enjoy!

Ace Hardware Featured as One of Cathedral City’s Newest Businesses

CCTV Host Conrad Angel Corral interviews ACE Hardware Owner Mike Reinhardt about the store’s recent opening and what products and services are offered.  You will discover that ACE Hardware is all about friendly service and community support.  ACE Hardware was the first business to sign a Local Hire Agreement with the City to attempt to hire Cathedral City residents first before extending their employee search elsewhere.  And they did just that with the hiring of 18 employees with 16 of the 18 team members being Cathedral City residents.  This alone helps keep income dollars in Cathedral City in order to help support other businesses like restaurants, retailers, and other service-oriented companies.

Most importantly, the Cathedral City Ace Hardware is considered a “Super Store” for the ACE brand.  With over 14,000 square feet, they have a great selection of outdoor furniture, BBQs and supplies, the best selection of Stihl and Craftsman Tools in the Valley, paint supplies, household items, and of course, hardware.   Do not worry about walking aisle after aisle in search for help, a common occurrence associated with larger big box home improvement centers, ACE Hardware has the staff on duty to help you with small and large home improvement projects.  ACE is all about service.

Additionally, ACE Hardware fixes things for you at their “Helpful Hub” including broken window and door screens, jammed door locks with a broken key, as well as dull knives and scissors that need to be sharpened.  You can even pay your phone or utility bill at their registered pay center.  They make it easy.

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Chamber of Commerce Recognizes Its Best & Brightest Stars

The City of Cathedral City works closely with the Greater Coachella Valley Chamber of Commerce – Cathedral City District to promote and encourage continued success among members of the Cathedral City business and civic service community.  It’s especially fitting, therefore, that each year the City’s best & brightest “stars”, and those who support their continued success, are recognized at the Chamber’s annual Orion Awards. This year’s event was held on Thursday, May 24, at the beautiful DoubleTree by Hilton Resort Hotel at Vista Chino & Landau Boulevard. The Title Sponsor of the event was ­Jessup Auto Plaza, with the City of Cathedral City serving as Presenting Sponsor.  The David Rohr Floral Studio, a Cathedral City business, was the Centerpiece Sponsor.

The festive evening event began with a reception and silent auction bidding by attendees on amazing offerings donated by area businesses and organizations. The signature presentation of the Orion Awards, which recognizes outstanding performance and accomplishments in nine different categories, was masterfully led by Emcee Bryan Gallo, Weathercaster with KMIR News and host of “Desert Living”, and a team member for many successful community functions throughout California.

CONGRATULATIONS to this year’s Orion Award winners and nominees in each category:

LARGE BUSINESS OF THE YEAR – STAYBRIDGE SUITES
Award Sponsor: Mercy Air
Other Nominees: Frazier Pest Control, Esser Air Conditioning, Jessup Auto Plaza, and Planet Fitness

SMALL BUSINESS OF THE YEAR – FIRST CALL SECURITY & SOUND
Award Sponsor: Modern Woodmen of America
Other Nominees: Body Concierge, Capizzi’s Cheescakes. . .and then some, and Winslow Drake Investment Management

RESTAURANT OF THE YEAR – ZOBO & MEESTERS
Award Sponsor: Forest Lawn Memorial Parks and Mortuaries
Other Nominees: A.J.’s on the Green, Pizzeria Bambino’s, Bubba’s Bones & Brew, and El Portal

INNOVATOR OF THE YEAR – CV REPERTORY THEATRE
Award Sponsor: Jessup Auto Plaza
Other Nominees: Hemp City/CVB Works, Free Volt, and iRecover

NON-PROFIT OF THE YEAR – THE UNFORGETTABLES FOUNDATION
Award Sponsor: Frazier Pest Control
Other Nominees: Salvation Army, United Cerebral Palsy, California Jazz Foundation, and the Cathedral City Historical Society

WOMAN OF THE YEAR – JULIE FRAZIER, Frazier Pest Control
Award Sponsors: Desert Regional Medical Center and JFK Memorial Hospital
Other Nominees: Rhonda Carnevale, Sue Townsley, Kathleen Jurasky, and Kara Robinson

MAN OF THE YEAR – TERRY NELSON, Team Art Terry & Kara, Windermere Real Estate
Award Sponsors:  Desert Regional Medical Center and JFK Memorial Hospital
Other Nominees: Ted Hane, Alan Carvalho, Larry Davis, and Sameer Bhatia

VOLUNTEER OF THE YEAR – AUSTIN BENETEAU, Modern Woodmen of America
Award Sponsor: Windermere Homes & Estates, Art Terry & and Kara Robinson Team
Other Nominees: Thommy & Michael Kocan, Loretta Nelson, Jim & Ralph Thompson-Cantua, and Valerie Schecter

CITY OFFICIAL/EMPLOYEE OF THE YEAR – MAYOR STAN HENRY, City of Cathedral City
Award Sponsor:  Windermere Homes & Estates, Art Terry & and Kara Robinson Team
Other Nominees: City Councilmember Shelley Kaplan, Fire Chief Paul Wilson, Police Chief Travis Walker, and
Business Development Manager Leisa Lukes

SPECIAL THANKS to the many volunteers involved in making this event a stellar success!

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“How to Finance Your Business” Video Courtesy of Cathedral City’s Economic Development Department

“How to Finance Your Business” Video Courtesy of Cathedral City’s Economic Development Department

Thanks to a partnership with the City of Cathedral’s Economic Development Department, the Coachella Valley Economic Partnership (CVEP) and the U.S. Small Business Administration, a new video is available for you to learn how to finance your new or existing business venture.

One of the main obstacles for starting a new business or expanding a current business is to get the “seed money” necessary to purchase equipment, make tenant improvements, and buy inventory.  This video takes you into the classroom to learn from the experts on the process of getting a loan and government programs that can help in securing a loan.

The video is about an hour in length, but it allows you to stop, rewind, and fast forward to the parts you need to know the most.

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What’s Developing Within Economic Development

Opening and operating a business can be a rewarding, but daunting task. From consistently providing customers high-quality service (or products), to bookkeeping, and to advertising, don’t forget managing the never ending social media accounts, there are so many things to juggle. We haven’t even covered staying abreast of safety requirements, laws, and municipal codes.

A business license is little more than the public notification to the City and the broader community that you intend to operate a business within City limits. Since it is the City’s job to serve and protect its community’s stakeholders1, a business license enables a City to help:

  1. PROTECT YOUR BUSINESS: Being an expert in your business area is tough enough. With a business license in place, the City can offer annual inspections and other information designed to keep business owners abreast of the many laws and safety requirements. Since many safety hazards are not obvious, wouldn’t it be best to allow experienced professionals to point out potential hazards before you, one of your employees, or a customer gets seriously injured or worse?
  2. KEEP YOU INFORMED: If the City doesn’t know you exist, they can’t keep you abreast of networking opportunities, new or changing laws, or free resources which may help grow your business.
  3. LETS YOUR CUSTOMERS KNOW YOU MEAN BUSINESS: Each month the City receives dozens of requests from private citizens and businesses inquiring about the status of a company’s business license. Consumers are well informed, and we often find consumers conduct company research before making an important purchasing decision.
  4. LETS THE IRS KNOW YOU MEAN BUSINESS: I am sure the folks at the IRS are a great group of people. That said, I imagine you’d rather spend your free time catching up with family and friends, or enjoying a hobby as opposed to wading through business records with a detailed-focused auditor. Fail to file a business license, and you could be inviting unnecessary attention, or worse, an audit, from the IRS or California Franchise Tax Board.
  5. LETS YOUR BANKS AND INSURANCE COMPANIES KNOW YOU MEAN BUSINESS: Want to borrow money to grow your business, or get through challenging financial times? Reputable banks and insurance companies will require a business license.

So, with 250,493 attorneys2 n the State, don’t expose your business, your family, your employees, or your customers to unnecessary risk. Contact City Hall’s Business License Administrator at 760-770-0353 or by going online at: http://www.cathedralcity.gov/services/business-license for more information and an application.

Additionally, thanks to the generosity of the Coachella Valley Economic Partnership, Natalie Orta at the Small Business Administration, and Scott Simmers at Palm Springs Motors, the City is continuing to host free monthly bilingual workshops on a variety of business and professional development topics. The classes are held at the Palm Springs Motors dealership on the second Thursday of each month. Times, dates, and program topics, in addition to recordings of previous classes, are available on our Cathedral City Economic Development website (http://www.ccedd.org/). Be sure to check CVEP’s (http://cvep.com/), SBA’s (https://www.sba.gov/) website for other valuable and free or low-cost services.

1. City stakeholders: Residents, business owners, employees, visitors, and anyone else affected by decisions and activities within a City.
2. State Bar of California: Number of active and in-active attorneys

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