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What’s Developing Within Economic Development

A lot has gone on within the Economic Development Department since our last update! It is this activity, energy, and diversity of activities which makes our department an exciting place to work. Below is a brief update on several important initiatives:

1. HOUSING, HOUSING, AND MORE HOUSING!: GHA Communities’ District at the Edge has successfully sold! With such strong demand and positive customer feedback, GHA is already coming out of the ground with their District East project. I just heard one of the homes within District East just resold for $850,000! DR Horton, America’s largest home builder, just closed escrow on approximately 100 lots within the Verano Masterplan located in North Cathedral City. DR Horton will be bringing their national expertise to building well-design homes at affordable prices in a community with a refreshing new-urbanism land plan. Another great addition to our community will be provided by the Rilington Group. Voted 2006 Coachella Valley Builder of the Year Mickie Riley and his team will bring experience, passion, and a commitment to crafting thoughtfully designed and well-built homes within the Rio Del Sol community.

2. CONTINUALLY UPDATED ECONOMIC DEVELOPMENT WEBSITE: Stay abreast of the latest events, learn about our great City, and find important development facts by visiting and bookmarking http://www.ccedd.org/.

3. AGUA CALIENTE DOWNTOWN CATHEDRAL CITY CASINO: The casino is still on track! The Agua Caliente Band of Cahuilla Indians are still working their way through the fee simple to tribal trust application process. The Tribe believes they will complete this Federal process in the early to mid-part of 2019. The current site plan still contemplates a 60,000 square foot casino consisting of 500 slot machines in 40,000 square feet of gaming space; 5,000 square feet of restaurant space; and 2,500 square feet of retail space. Given the Tribe’s success in Palm Springs and Rancho Mirage with two luxury destination-style casino resorts, we know the Tribe will deliver another first-class development!

4. BOB HOPE CROSSING: The developer is hoping to hold a ribbon-cutting ceremony for the first few commercial pads before the end of the year. This 9-acre property will offer travelers a variety of services including a 100+ room Best Western Plus hotel, AM/PM gas station, Starbucks, McDonalds, and several high-quality quick-serve restaurants. This project will be a great way to welcome visitors into our City and generate much needed revenue.

5. SUNNIVA: Construction on the Sunniva project is well under way! This $54m project is located on the south side of Ramon Road east of Date Palm Drive will be approximately 500,000 square feet at build out and provide 175 to 200 well paying full-time jobs.

6. HIRE LOCAL PROGRAM: Leisa Lukes continues working closely with City Council to implement a “Hire Local” program. This program promotes major new businesses to offer all jobs to Cathedral City residents first, before opening the same opportunities to the rest of the Valley. The City and the Council are working hard to not only attract new businesses, but ensure our residents are given first opportunity to land that great new position.

7. DOWNTOWN CATHEDRAL CITY: Truly exciting things are happening in Downtown Cathedral City. Recent or pending developments within Downtown include: (i) the casino planning process is underway; (ii) ground breaking will occur in early 2019 on the nearly $4m downtown amphitheater (located adjacent the parking structure); (iii) CV Rep Theater is selling tickets for their first performance in their new theater! “Chess” is scheduled to open on March 13, 2019. You can learn more and buy tickets by clicking here.

8. CVEP, SBA, & CATHEDRAL CITY ECONOMIC DEVELOPMENT PARTNERSHIP: The Coachella Valley Economic Partnership (“CVEP”) and the Small Business Administration (“SBA”) have partnered to provide free monthly bilingual workshops on a variety of business and professional development related topics. A class is being held tonight at 6pm at the Palm Springs Motors dealership. Times, dates, and program topics are available on our new Economic Development website (http://www.ccedd.org/). Be sure to check the City’s economic development website, CVEP’s (http://cvep.com/), and SBA’s (https://www.sba.gov/) website for other valuable and free or low-cost services.

In future communications, we will keep you abreast of new real estate developments, resources, and other opportunities that will improve the City’s quality of life, property values, and economic activity. All Cathedral City residents can help accelerate our economic development by making a commitment to “buy local” whenever possible and encouraging out-of-town guests to stay in one of our several hotels. It makes economic “cents” for you to keep your tax dollars within the City and help fund local community services and programs. Further, there is no better testimonial for attracting future new businesses than to make sure that our existing businesses are prosperous examples for other potentially interested enterprises to follow.

Also, making a special effort to properly maintain your own properties (whether residential or commercial) shows pride in our community. This is another important “selling point” when prospective businesses, commercial real estate agents, and developers tour our City scouting out future business opportunities.

Please share with your friends and contacts the City’s dedicated website www.DiscoverCathedralCity.com which highlights many of our community attributes. As a team, we all play a part in the long-term success of the place in which we love to live, work, play and stay!

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Police Chief and Business Roundtable

Police Chief Travis Walker conducted a roundtable discussion with Cathedral City business leaders on September 25th.  This first-time event hosted by the City’s Police and Economic Development Departments was held at IHOP Restaurant on Date Palm Drive and Dinah Shore Drive.  Local business owners were invited to meet with Chief Walker to discuss the important relationship between the Police Department and our business community.  Cathedral City Councilman Mark Carnevale and Indio Councilman Glenn Miller attended along with representative from the Cathedral City Post Office, Mission Plaza, First Alarm, and the Greater Coachella Valley Chamber of Commerce, among others.

Chief Walker provided a well-received overview of police responsibilities, ongoing activities, and changes in state law.  Questions from the attendees covered a variety of business-focused topics and they received helpful tips for reporting and preventing criminal activity.

Stay tuned. . .additional events will be scheduled at various times and locations on a quarterly basis during the upcoming year.

 

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Business Walks Coming Your Way. . .

Business WalkIf you haven’t already, you may soon get a friendly and informative visit by the City’s Business Development Manager, Leisa Lukes, and the Greater Coachella Valley Chamber of Commerce’s Account Executive for Cathedral City, Kimberly Krause.  The City Economic Development Department and the Chamber of Commerce are two separate entities that are working in partnership to support local business.  Leisa and Kimberly are traversing the City visiting businesses like yours as part of the City’s outreach to our Business Community.

In addition to sharing with you our appreciation for selecting Cathedral City for your business, these visits enable you to meet City and Chamber staff to ask questions and share information about the local business climate.   This also provides another opportunity for the City and the Chamber to share news that may directly affect your business.  Have a question for the City?  Ask Leisa when you see her or contact her at (760) 770-0386 / LLukes@cathedralcity.gov.

Recently, business walks were conducted along the Dinah Shore corridor.  As you may have experienced, Dinah Shore Drive is being reconstructed from Date Palm Drive to the bridge entering Palm Springs.  While traffic flow is slowed during construction activities, the businesses acknowledged that, when finished, the result will benefit both local business and cross-town travel.  All American Asphalt is performing the roadwork that is funded by the Gas Tax (SB1), previous gas tax dollars, Measure A and Assessment District 86-1 monies.  The project is scheduled to be complete by mid-October.

During the walks, Kimberly provides information on one of the Greater Coachella Valley Chamber of Commerce’s key programs — the “CC Shop Local” campaign.  The program is targeted at both locals and visitors to think “Cathedral City” first when doing business.  It provides for licensed businesses located within Cathedral City to be included on a master website by category.  Once a business is selected, the site will then take the viewer directly to that business’ website for specifics about the business.   This program should be fully operational by the fall.

The Chamber offers a variety of networking opportunities and business seminars, as well as other business benefits.  Ask Kimberly when you see her or contact her at (760) 898-8604 / Kimberly.krause@gcvcc.org.

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What’s Developing Within Economic Development

A Message from Stone James, Director

Would you like to make your life more interesting and more rewarding? Are you interested in making society a better place? If so, education is our community’s best opportunity to change everything from the quality of our roads and parks; to increasing individual household incomes; and to literally improving the quality, safety, and stability of our children’s childhoods 1 – 4.

Incredible things can happen when people slow down, think about where they are, and think about where they’d like to be. When they envision the life they want to live, a life they are capable of living, and a life that, if they take those first critical steps and continue taking those steps, incredible things will result. Along the way, those who reach for more will experience new adventures, conquer new challenges, and find out they are more capable than they ever imagined. Those who set goals, and work to stretch their potential, will live more enriching lives and will make society a better place 5.

After envisioning where you want to be, setting goals, and identifying next steps; the first step for many is furthering their education. Education can take many forms. For some, a class or a series of classes on how to start a business, the basics of internet marketing, or a tune-up on a previous skill set are all that are needed to move forward. For others, a certificate program can yield big improvements in their career path, job satisfaction, and income levels. For many, a four-year degree or graduate degree(s) must be earned in order have the professional or societal impact(s) they envision.

Regardless of where you are on the spectrum, educational opportunities within the Coachella Valley abound. These opportunities are accessible, affordable, and attainable. Below are links to various educational resources you can immediately begin taking advantage of. Here are a few:

  1. www.ccedd.org : Cathedral City’s Economic Development website listings a number of free or low cost classes offered by some of the Valley’s best organizations such as SBA, CVEP, SBDC, SCORE, Women’s Business Center, GCVCC, and DBA.
  2. College of the Desert: College of the Desert (COD) won a 2018 Bellwether Award 6 for its innovative EDGE (Engage, Develop, Grow, Empower) Program. The Valley is fortunate to have this top-rated California Community College with multiple campuses. COD offers nearly 100 different certificates or Associate degrees.
  3. University of California Riverside: “UCR ranks among the top 25 comprehensive research universities in the nation (Washington Monthly, 2017) and was included in the (August 2018) edition of The Princeton Review’s “The Best 382 Colleges.” (Source)
  4. California State University San Bernardino: Money magazine has listed Cal State San Bernardino 67th in the nation’s top 727 colleges and universities in its annual Best Colleges for Your Money rankings. Money also listed CSUSB among the 50 Best Public Colleges (42) and Best Colleges Where More Than Half of Applicants Get In (18). (Source)
  5. Brandman University: Brandman offers one of the highest graduation rates of any university of its kind, and 9 out of 10 of our students would recommend it to their friends. (Source)
  6. University of Redlands: With a 100 year history, and a 13-to-1 student to faculty ratio, this Division III school offers other points of distinction to include: “Top 7% of four-year colleges, ranked by alumni earning above expectations” (The Economist); “Top 25% of America’s Top Colleges” (Forbes); and “Ranked #20 for “Lots of Race/Class Interaction.” (Princeton Review) (Source).

The Cathedral City Economic Development Department would also like to provide special thanks to the generosity of the Coachella Valley Economic Partnership, Natalie Orta at the Small Business Administration, and Scott Simmers at Palm Springs Motors. The City, along with these great organizations, is continuing to host free monthly bilingual workshops on a variety of business and professional development topics. The classes are held at the Palm Springs Motors dealership on the second Thursday of each month. Times, dates, and program topics, in addition to recordings of previous classes, are available on the Cathedral City Economic Development website (http://www.ccedd.org/). Be sure to check CVEP’s (http://cvep.com), SBA’s (https://www.sba.gov/) website for other valuable and free or low-cost services.

REFERENCES:

  1. Frasquilho, D., de Matos, M. G., Marques, A., Neville, F. G., Gaspar, T., & Caldas-de-almeida, ,J.M. (2016). Unemployment, parental distress and youth emotional well-being: The moderation roles of parent-youth relationship and financial deprivation. Child Psychiatry and Human Development, 47(5), 751-758.
  1. Reinhardt Pedersen, C., Madsen, M., & Köhler, L. (2005). Does financial strain explain the association between children’s morbidity and parental non-employment? Journal of Epidemiology and Community Health, 59(4), 316-321.
  1. Dooley, D., Prause, J., & Ham-Rowbottom, K. (2000). Underemployment and depression: Longitudinal relationships. Journal of Health and Social Behavior, 41(4), 421-36.
  1. Friedland, D. S., & Price, R. H. (2003). Underemployment: Consequences for the health and well-being of workers. American Journal of Community Psychology, 32(1), 33-45.
  1. https://hilt.harvard.edu/files/hilt/files/settinggoals.pdf
  1. The Bellwhether Award: “In more than 1,200 community colleges nationwide, this is one of the highest honors an institution can receive. The awards are similar to being selected by your peers, comparable to the Oscar or Emmy Award,” said Dale F. Campbell, Professor and Director of the University of Florida’s Institute of Higher Education.
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Chamber of Commerce Recognizes Its Best & Brightest Stars

The City of Cathedral City works closely with the Greater Coachella Valley Chamber of Commerce – Cathedral City District to promote and encourage continued success among members of the Cathedral City business and civic service community.  It’s especially fitting, therefore, that each year the City’s best & brightest “stars”, and those who support their continued success, are recognized at the Chamber’s annual Orion Awards. This year’s event was held on Thursday, May 24, at the beautiful DoubleTree by Hilton Resort Hotel at Vista Chino & Landau Boulevard. The Title Sponsor of the event was ­Jessup Auto Plaza, with the City of Cathedral City serving as Presenting Sponsor.  The David Rohr Floral Studio, a Cathedral City business, was the Centerpiece Sponsor.

The festive evening event began with a reception and silent auction bidding by attendees on amazing offerings donated by area businesses and organizations. The signature presentation of the Orion Awards, which recognizes outstanding performance and accomplishments in nine different categories, was masterfully led by Emcee Bryan Gallo, Weathercaster with KMIR News and host of “Desert Living”, and a team member for many successful community functions throughout California.

CONGRATULATIONS to this year’s Orion Award winners and nominees in each category:

LARGE BUSINESS OF THE YEAR – STAYBRIDGE SUITES
Award Sponsor: Mercy Air
Other Nominees: Frazier Pest Control, Esser Air Conditioning, Jessup Auto Plaza, and Planet Fitness

SMALL BUSINESS OF THE YEAR – FIRST CALL SECURITY & SOUND
Award Sponsor: Modern Woodmen of America
Other Nominees: Body Concierge, Capizzi’s Cheescakes. . .and then some, and Winslow Drake Investment Management

RESTAURANT OF THE YEAR – ZOBO & MEESTERS
Award Sponsor: Forest Lawn Memorial Parks and Mortuaries
Other Nominees: A.J.’s on the Green, Pizzeria Bambino’s, Bubba’s Bones & Brew, and El Portal

INNOVATOR OF THE YEAR – CV REPERTORY THEATRE
Award Sponsor: Jessup Auto Plaza
Other Nominees: Hemp City/CVB Works, Free Volt, and iRecover

NON-PROFIT OF THE YEAR – THE UNFORGETTABLES FOUNDATION
Award Sponsor: Frazier Pest Control
Other Nominees: Salvation Army, United Cerebral Palsy, California Jazz Foundation, and the Cathedral City Historical Society

WOMAN OF THE YEAR – JULIE FRAZIER, Frazier Pest Control
Award Sponsors: Desert Regional Medical Center and JFK Memorial Hospital
Other Nominees: Rhonda Carnevale, Sue Townsley, Kathleen Jurasky, and Kara Robinson

MAN OF THE YEAR – TERRY NELSON, Team Art Terry & Kara, Windermere Real Estate
Award Sponsors:  Desert Regional Medical Center and JFK Memorial Hospital
Other Nominees: Ted Hane, Alan Carvalho, Larry Davis, and Sameer Bhatia

VOLUNTEER OF THE YEAR – AUSTIN BENETEAU, Modern Woodmen of America
Award Sponsor: Windermere Homes & Estates, Art Terry & and Kara Robinson Team
Other Nominees: Thommy & Michael Kocan, Loretta Nelson, Jim & Ralph Thompson-Cantua, and Valerie Schecter

CITY OFFICIAL/EMPLOYEE OF THE YEAR – MAYOR STAN HENRY, City of Cathedral City
Award Sponsor:  Windermere Homes & Estates, Art Terry & and Kara Robinson Team
Other Nominees: City Councilmember Shelley Kaplan, Fire Chief Paul Wilson, Police Chief Travis Walker, and
Business Development Manager Leisa Lukes

SPECIAL THANKS to the many volunteers involved in making this event a stellar success!

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What’s Developing Within Economic Development

Opening and operating a business can be a rewarding, but daunting task. From consistently providing customers high-quality service (or products), to bookkeeping, and to advertising, don’t forget managing the never ending social media accounts, there are so many things to juggle. We haven’t even covered staying abreast of safety requirements, laws, and municipal codes.

A business license is little more than the public notification to the City and the broader community that you intend to operate a business within City limits. Since it is the City’s job to serve and protect its community’s stakeholders1, a business license enables a City to help:

  1. PROTECT YOUR BUSINESS: Being an expert in your business area is tough enough. With a business license in place, the City can offer annual inspections and other information designed to keep business owners abreast of the many laws and safety requirements. Since many safety hazards are not obvious, wouldn’t it be best to allow experienced professionals to point out potential hazards before you, one of your employees, or a customer gets seriously injured or worse?
  2. KEEP YOU INFORMED: If the City doesn’t know you exist, they can’t keep you abreast of networking opportunities, new or changing laws, or free resources which may help grow your business.
  3. LETS YOUR CUSTOMERS KNOW YOU MEAN BUSINESS: Each month the City receives dozens of requests from private citizens and businesses inquiring about the status of a company’s business license. Consumers are well informed, and we often find consumers conduct company research before making an important purchasing decision.
  4. LETS THE IRS KNOW YOU MEAN BUSINESS: I am sure the folks at the IRS are a great group of people. That said, I imagine you’d rather spend your free time catching up with family and friends, or enjoying a hobby as opposed to wading through business records with a detailed-focused auditor. Fail to file a business license, and you could be inviting unnecessary attention, or worse, an audit, from the IRS or California Franchise Tax Board.
  5. LETS YOUR BANKS AND INSURANCE COMPANIES KNOW YOU MEAN BUSINESS: Want to borrow money to grow your business, or get through challenging financial times? Reputable banks and insurance companies will require a business license.

So, with 250,493 attorneys2 n the State, don’t expose your business, your family, your employees, or your customers to unnecessary risk. Contact City Hall’s Business License Administrator at 760-770-0353 or by going online at: http://www.cathedralcity.gov/services/business-license for more information and an application.

Additionally, thanks to the generosity of the Coachella Valley Economic Partnership, Natalie Orta at the Small Business Administration, and Scott Simmers at Palm Springs Motors, the City is continuing to host free monthly bilingual workshops on a variety of business and professional development topics. The classes are held at the Palm Springs Motors dealership on the second Thursday of each month. Times, dates, and program topics, in addition to recordings of previous classes, are available on our Cathedral City Economic Development website (http://www.ccedd.org/). Be sure to check CVEP’s (http://cvep.com/), SBA’s (https://www.sba.gov/) website for other valuable and free or low-cost services.

1. City stakeholders: Residents, business owners, employees, visitors, and anyone else affected by decisions and activities within a City.
2. State Bar of California: Number of active and in-active attorneys

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What’s Developing Within Economic Development

Much progress has been made since our last update.  For those of you who were unable to attend the State of the City address, I have a little bad news, a little good news, and a lot of great news to share.

Lets get the bad news out of the way first.  You missed an incredible event.  Mayor Henry, Mayor Pro-Tem Pettis, Councilmembers Aguilar, Carnevale, and Kaplan described the accomplishments the City Council and City Staff have achieved over the few years.

Now, the good news.  You can watch the entire State of the City Address online. Simply go to: https://youtu.be/auUS7d6DEYI.  We are also in the process of putting the State of the City recording up on our new www.ccedd.org website.

Now for a quick summary of the great news:

  • $100,000,000 has been, and soon will be invested in the City’s infrastructure in order to make our roads and bridges safer and smoother;
  • The very first portion of the exciting new CV Link multi-purpose trail has been completed in our City;
  • Agua Caliente Band of Cahuilla Indians is making progress on their plans for a new Downtown Cathedral City Casino;
  • CV Repertory Theater’s purchase of the Desert Cinemas theater, and the renovations which are already underway;
  • The progress we are making on two new hotels, and one new commercial project within Downtown;
  • The anticipated groundbreaking in June 2018 2.5 acre, $3m Downtown Amphitheater;
  • The hiring of a new Fire Battalion Chief, nine additional Firefighters/Paramedics, two additional Police Officers, one additional Code Enforcement Officer, and one additional Assistant Planner. With these additions to the Fire Department, each fire engine will now deploy on all calls with three firefighter/paramedics. This allows the fire engine first on scene of a structure fire to make immediate entry in order to begin saving lives without having to wait for additional units (a current OSHA mandate for all two-person fire engines);
  • A cumulative drop in Part 1 crime of 54% since 2011;
  • The fact that Cathedral City remains one of the safest cities in the Coachella Valley and has less than 7-minute response time to priority calls thanks to our dedicated Police Department;
  • The $17m renovation of the Doubletree Hotel and Resort; and
  • The construction of the $12m Staybridge Hotel.

Because there are so many more successes and developments, you really need to watch the full video online to completely understand.

Rather than taking a rest and celebrating these wins, the City Council and City Staff remain hard at work in order to build on our momentum. Just last night, the Economic Development Department rolled out the City’s new Economic Development Strategic Plan. This plan lays out how the Economic Development Department plans on achieving a number of goals for the City. Two of the biggest goals include:

1) Attracting new business, new development, and new investment to the City; and

2) Help support, grow, and retain the existing businesses.

Despite the Economic Development Department only having two full-time professionals on staff, our Department will achieve these goals by strengthening and leveraging strategic partnerships, and focusing on a combination of both near-term and long-term goals.  In subsequent articles we will go into more detail as to how we are contributing to our businesses, improving our economy, and, most importantly, improving the knowledge base of our community members.

Since knowledge is power, please routinely visit and bookmark our new Economic Development website http://www.ccedd.org/. On this website we offer a number of resources, to include information on the Coachella Valley Economic Partnership’s (“CVEP”) and the Small Business Administration’s (“SBA”) monthly bilingual workshops. These professional workshops discuss a variety of topics on both business and professional development.  The classes are offered beginning at 6pm on the second Thursday of each month, and are held at the Palm Springs Motors dealership. More information is available on our ccedd.org website. You can also check CVEP’s website (http://cvep.com/), as well as SBA’s website (https://www.sba.gov/) for other valuable free or low-cost services.

In future communications, we will keep you abreast of new real estate developments, resources, and other opportunities that will improve the City’s quality of life, property values, and economic activity.   All Cathedral City residents can help accelerate our economic development by making a commitment to “buy local” whenever possible and encouraging out-of-town guests to stay in one of our several hotels.  It makes economic “cents” for you to keep your tax dollars within the City and help fund local community services and programs.  Furthermore, there is no better testimonial for attracting future new businesses than to make sure that our existing businesses are prosperous examples for other potentially interested enterprises to follow.

Also, we need the community’s commitment to properly maintain residential and commercial properties. Routine maintenance lets others know the respect and appreciation we have for ourselves, our neighbors, and our community.  Property appearance is an important “selling point” when prospective homebuyers, businesses owners, and developers tour our City looking for the “perfect” location.

Please share with your friends and contacts the City’s dedicated websites www.DiscoverCathedralCity.com and www.ccedd.org which highlights many of our community attributes.  As a team, we all play a part in the long-term success of the place in which we love to live, work, play and stay!

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DidYouKnow

Gender Neutral Restrooms

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Gender Neutral Bathrooms Sign

The City Council adopted a Gender Neutral Restroom Ordinance effective January 2016 to address the needs of all people, regardless of the way one presents or identifies their gender identify. To comply, a single user restroom(s) within a commercial facility must have gender neutral signage (defined as a sign that indicates a restroom without reference to a specific gender) installed.

The following is a sample of gender neutral signage:

The complete ordinance, Cathedral City Municipal Code Chapter 5.86, can be accessed at Municipal Code Link.

For additional information, contact Al Jimenez, City Building Official, at (760) 770-0358.

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DidYouKnow

Shopping Carts

shopping carts photoA proliferation of abandoned shopping carts creates a visual blight in the city and causes a number of other issues.  It reduces property values, interferes with pedestrian and vehicular traffic, impedes emergency services and is generally a public nuisance.  In 2016, the City Council adopted regulations to ensure that owners and operators of retail businesses who provide shopping carts take reasonable measures to provide prompt retrieval of abandoned carts.  The City’s Shopping Cart Retrieval Program is based on input received from the community.  Conversely, to assist business owners in reducing the number of lost shopping carts, the ordinance follows the provisions of state law by stipulating that removal of a cart without permission of a business constitutes a criminal misdemeanor.

A summary of the ordinance can be accessed at PDF Document Link.  The complete ordinance, Cathedral City Municipal Code Chapter 13.160, can be accessed at Municipal Code Link.

For additional information, contact Patrick Milos, Community Development Director, at (760) 770-0319.

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Default Beverages

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In the fall of 2017, the City Council voted to promote healthy meal options for families and contribute to building a healthier community.   They did this by adopting an ordinance requiring healthy beverages, such as milk and water, be the default beverage for children’s meals offered by restaurants.  Sugary drinks, including soda, energy and sports drinks, sweetened water and fruit drinks, provide the largest source of daily calories in the diets of American children ages 2 to 18.  Each extra serving of a sugar-sweetened beverage consumed a day increases a child’s chance of becoming obese by 60 percent.

The key provisions of the ordinance require that

  • A restaurant that sells a children’s meal that includes a beverage shall make the default beverage offered with the children’s meal one of the following:
    • Water, sparkling water, or flavored water, with no added natural or artificial sweeteners.
    • Milk or non-dairy milk alternatives, such as soy milk or almond milk.
  • A restaurant is not prohibited from selling, or a customer from purchasing, a substitute or alternative beverage instead of the default beverage offered with the children’s meal if requested by the purchaser of the children’s meal.

The complete ordinance, Cathedral City Municipal Code Section 5.92, can be accessed at Municipal Code Link.

For additional information, contact Leisa Lukes, Business Development Manager, at (760) 770-0386 or e-mail at llukes@cathedralcity.gov.

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